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It would be nice if every podcast had a robust marketing budget to help get the word out about their show. But the reality is, most don’t. Yeah, you can promote to your client list and share some stuff on social. But you really want podcast audiences to know about your content, and that’s where SEO, search engine optimization, matters. So how do you make your podcast appear in the search results?
Releasing your podcast to the world is a huge step forward and a fantastic achievement in and of itself. Having people appreciate and share it is already a bonus! However, relying solely on word of mouth will only get you so far. If you want more people to listen to your podcast, you might want to implement these six tips and suggestions.
Most podcast experts, including myself, will tell you it’s really important to release content on a regular basis. And that’s true! When you’re consistent, you show people you’re serious about your podcast. But is it ever ok to re-release podcast episodes? Is it taboo for podcasts?
The “self-taught” approach is the most popular way to learn how to create and maintain a podcast. But, as a newbie, learning the ins and outs of podcasting can quickly become overwhelming. Taking one or more podcasting courses could be the solution if you feel that you fall into the latter camp and would rather invest money than time. If this describes you, read on, as this article will help you find the best online podcast course.
Whenever you’re presenting content, it’s a good idea to be prepared, right? Even if you know your topic really well, your environment may be different, you may be speaking to a different audience. Well, creating content for your podcast is no different. You are the expert and you’re representing your business.
Podcasting is a difficult endeavor that requires time, dedication, talent, and technical skills to produce a high-quality podcast. Growing a solid podcast following is difficult enough, but what happens when you need the technical capabilities to switch podcast hosts?
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, I provide practical tips and inspirational stories that motivate you to meet your podcasting goals!
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