Yes, it really is possible to have a profitable podcast! But the trick is planning things out beforehand. Learn how to properly format your episodes and how to attract the right advertisers for your show.
Membership programs and paywalls are two additional ways podcasts are making money with their shows. In this video, I’ll share my personal experience with both of these options, so you know what to expect.
What’s the best to work ads and promos into your podcast? How many can you run in each episode. Today I’m sharing my best practices on how to seamlessly work these spots into your show!
What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.
Most profitable podcasts are making money by selling their own products and services. It makes sense because the whole episode is your way of telling people why they should listen and invest in what you have to offer. So, what are some things to keep in mind when you’re creating ads for yourself? What works for listeners and what typically falls flat?
Interested in selling products and services on your podcast? This could be your own products and services or someone else’s. Well, to do that, you’ll need to determine if these ads will be “baked in” to your podcast, which means they are physically edited into your show. Or if you want to use “dynamic insertion” which uses technology to insert the ads into your show.
You won’t always get an opportunity to pitch people in person, so creating a media kit or one sheet is a great way to tell others about your podcast In this video, I’ll share some of the basic information that should be included in these documents.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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