When is your podcast big enough to get advertisers? This is a question I get all the time. And it’s a tricky answer because technically you can get advertisers on day one of your podcast. Want to find out how?
You’ve created a podcast for your business. Great! You’re one step further in accomplishing the podcasting goals you’ve set for yourself. But you don’t want your podcast to be one giant infomercial, right? So, how do you naturally promote yourself without sounding too “salesy” or annoying? Today we’re talking about strategies for promoting your business within your podcast.
Picture this. You’re on your favorite podcast app, scrolling through all the possible shows. As you scroll, what are you looking at? You’re looking at the image associated with each podcast, which in the podcasting world is called “podcast artwork”. They say you can’t judge a book by its cover, but that’s exactly what people are doing every day with podcasts. Let’s talk about podcast artwork that really works.
If you’re going to podcast, you’ll need to pick a podcast host provider which is basically the home for all your podcast episodes. And at some point, you may want to switch providers. Which can seem a bit scary. But don’t worry, this can easily be done without losing your audience. Today we’ll talk about my top tip for switching podcast host providers.
All podcasters should have goals for their show. Goal setting should start even before you commit to starting a podcast- because you need to make sure that podcasting is the best way to achieve those goals. If you decide to podcast, setting both short and long-term goals will help you monitor your progress and ensure you’re spending your time and energy wisely.
Having a podcast team not only lightens the load, but it also makes podcasting more fun. So, what team members do you really need? How can they help? And who should you bring on first, and why?
If you haven’t created a promo for your podcast, then you’re missing out on some great opportunities to grow your show. But what should be included in your promo? How long should it be? And how can you use it to grow your audience?
Video seems to be all the rage today. And a lot of podcasters are being encouraged to record video as well. But is video best for your podcast? How are audio and video podcasts different? What are some of the things you should consider? Because this is not a one size fits all situation. Today we’re discussing whether or not you should have an audio or video podcast.
You can have the most amazing podcast in the world, but if no one knows about it, you’re probably not going to achieve your goals. Distribution of your podcast is super important. Today we’re talking about how to get your podcast on Apple, Spotify, and Google as well as some of the smaller distribution sites.
We create episodes and we release them to the world- but who are you actually talking to? You’d be amazed at how many podcasters really haven’t thought about it this question. Not only do you want listeners, but you want the right listeners. And that starts with you- because you’re creating the content.
Music is the glue that holds your podcast together. Do it wrong, or fail to use music at all, and your audience may feel like something is off- even if they can’t quite put their finger on what it is. Personally, I believe music is a must for your podcast. So, let’s talk about ways you can spice things up.
Based on my experience, it’s the biggest thing holding most people back from podcasting. If you don’t love to edit, then it’s kind of a pain, even if you have a really simple recording set-up with only a couple of tracks. But what happens when there’s an issue with your audio? A faint hum in your audio line, or a guest whose favorite word seems to be “um”. Should you tackle the editing beast by yourself, or hire a podcast editor?
Get a home base for your podcast You’ve got your podcast, great! Now, where do you put it? Sure, you’ll submit to major distribution sites like Apple Podcasts, Spotify, and Google Podcasts, but don’t you need a website as well? A place where you can put extra content and perhaps even start ranking for popular […]
If you’re thinking about starting a podcast, one of the first things you should do is RESEARCH. How do you find these great podcasts, and what questions should you be asking yourself to make sure you have all the information you need? Today we’re talking all about how to discover and research new podcasts.
Your podcast isn’t just a podcast. It’s also a blog post, a YouTube short, and a meme just waiting to be found. How on earth do you make this work? You make it work by making it worth your while. In today’s episode, we’ll discuss how to make your podcast content work in multiple ways.
make your podcast ads memorable You’re listening to your favorite podcast, and then boom, all of a sudden you’re hit with a podcast ad. Most of us “put up” with ads because we want to support the shows we’re listening to… but I think there’s a better way. What if ads were actually entertaining? You […]
It would be nice if every podcast had a robust marketing budget to help get the word out about their show. But the reality is, most don’t. Yeah, you can promote to your client list and share some stuff on social. But you really want podcast audiences to know about your content, and that’s where SEO, search engine optimization, matters. So how do you make your podcast appear in the search results?
Most podcast experts, including myself, will tell you it’s really important to release content on a regular basis. And that’s true! When you’re consistent, you show people you’re serious about your podcast. But is it ever ok to re-release podcast episodes? Is it taboo for podcasts?
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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