Creating merch for your podcast can feel overwhelming at first. There’s a lot to consider—from understanding your audience and designing items they’ll love, to finding a manufacturer and creating an online store. But don’t worry, we’re here to guide you through each step of the process. Step #1: Understand Your Audience Before you dive headfirst […]
Like most creative careers, podcasters rely on connections. While you might be a solo act when it comes to recording your show, remember that you’re part of a vibrant, diverse, and supportive community of podcasters. Joining the podcasting community opens up new opportunities for your podcasting career. But, where do you find podcasting communities to […]
Before you commit to this whole “podcasting thing”, it’s a good idea to really think about the financial risks. You need to know what to expect so you don’t get in over your head financially. That will probably be the death of your podcast and it could also cause all sorts of other problems. So, what exactly are you committing to money-wise with a podcast? And what can you do to mitigate those risks?
Once your podcast is ready to start taking on sponsors, you need a good baseline on how much you can charge sponsors. Otherwise, you can ruin potential deals by charging too much or limit your potential by charging too little. So, this article aims to help you determine how much you can charge sponsors of […]
How long should your podcast episodes be? This is a question I get asked a lot. And it’s a difficult question to answer because there is NO right answer. There is no one-size-fits-all recommendation for podcast length. But there are some factors to consider. On today’s episode, we’ll review some current podcast-length stats and discuss other things that may lead you to stray from the norm.
Video podcasting has exploded in popularity in recent years. A recent survey by Morning Consult found that 46% of podcast listeners now prefer video podcasts over audio-only shows. In addition, YouTube has surpassed Spotify as the preferred platform for streaming podcast content. With more and more listeners demanding video, podcasters need to adapt. But what […]
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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