Creating merch for your podcast can feel overwhelming at first. There’s a lot to consider—from understanding your audience and designing items they’ll love, to finding a manufacturer and creating an online store. But don’t worry, we’re here to guide you through each step of the process. Step #1: Understand Your Audience Before you dive headfirst […]
Like most creative careers, podcasters rely on connections. While you might be a solo act when it comes to recording your show, remember that you’re part of a vibrant, diverse, and supportive community of podcasters. Joining the podcasting community opens up new opportunities for your podcasting career. But, where do you find podcasting communities to […]
Once your podcast is ready to start taking on sponsors, you need a good baseline on how much you can charge sponsors. Otherwise, you can ruin potential deals by charging too much or limit your potential by charging too little. So, this article aims to help you determine how much you can charge sponsors of […]
Before you commit to this whole “podcasting thing”, it’s a good idea to really think about the financial risks. You need to know what to expect so you don’t get in over your head financially. That will probably be the death of your podcast and it could also cause all sorts of other problems. So, what exactly are you committing to money-wise with a podcast? And what can you do to mitigate those risks?
How long should your podcast episodes be? This is a question I get asked a lot. And it’s a difficult question to answer because there is NO right answer. There is no one-size-fits-all recommendation for podcast length. But there are some factors to consider. On today’s episode, we’ll review some current podcast-length stats and discuss other things that may lead you to stray from the norm.
So, you’re thinking about creating some swag for your show— also known as podcast merch. Lots of creators do this, whether you’re a podcaster, Youtuber, gamer, or some other form of content creation. But is creating merch a smart move for you? What should you consider? And is it honestly worth the effort it takes to do it right? Today we’re talking about creating merch for your podcast.
Learn the benefits of dynamic ad insertion and how you can use it to attract more advertisers and dramatically increase your podcast revenue.
Before you hit that record button, you need to plan for your podcast! Think about your show format and determine what tools you're going to use to bring your podcast to life!
Everything you need to know BEFORE you start your podcast! We'll consider your goals and resources to make sure podcasting is right for you!
Ok, now the fun really begins. It's time to put all your prepping and planning into action. You are now ready to start producing your podcast so you can share it with the world!
Yes, it really is possible to have a profitable podcast! But the trick is planning things out beforehand. Learn how to properly format your episodes and how to attract the right advertisers for your show.
Your episodes have been produced and now it's time share them and grow your audience. Here are some of the best strategies to promote your podcast!
Even if you’re not a numbers person, it’s important to understand your podcast stats. Knowing how many people are listening, where they’re listening and with what device can help you make educated content and marketing decisions. Learn how you can utilize Megaphone’s statistics and reports to improve the success of your podcast.
Let’s say 10 businesses call you today because they want to advertise on your podcast. All of them are interested in running ads for multiple months during different times of the year. How would you figure that out? It’s time to start really understand what inventory you have on your podcast.
The key to really making dynamic ads work for you- is making the best use of all the inventory (ad space) you have available in each of your episodes. If you aren’t running podcast ads to make you money, then you should use that inventory for promotional purposes. Here’s how to schedule and run promos through the Megaphone platform.
Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.
Let your guest know in advance what will happen during their podcast recording. We recommend modifying these Google Doc templates and sending them to your guest shortly after they book their recording date.
If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
If you found us through Kajabi University, come get your freebies!
