Audiograms are more than just audio clips. They’re audio files transformed into dynamic, shareable video content, adding a visual dimension to your podcasts. In a digital landscape where visual content often gets more attention, audiograms offer a unique way for your podcast to cut through the noise. By creating an audiogram, you’re not only sharing […]
Acoustics play a pivotal role in any space where sound is produced, including your podcast studio. Prioritizing your studio’s acoustics isn’t about chasing an elusive ‘radio voice’ or creating a fancy recording space. It’s about clarity and consistency – ensuring your voice is captured and delivered in its purest form, without competing with echoes, background […]
With over 4 million podcasts globally, it can seem like an insurmountable task to make yours stand out. One way you can catch the attention of listeners looking for a new podcast is with an engaging hook. So, what is a hook for your podcast, why is it so important, and how can you create […]
Podcast guests are a great way to engage listeners, provide different viewpoints, and help more people find your show. But if you want your guests to have a good experience, then you need to be organized, and you need to provide clear instructions and expectations for your recording. And it all starts with your initial outreach to them. Today I’m sharing my personal dos and don’ts of scheduling podcast guests.
Picture this. You order something on Amazon, which is supposed to arrive on a certain day at a certain time. So, you wait patiently. But then the day comes and your package is nowhere to be found. It’s a bit of a bummer isn’t it? That’s how podcast listeners feel when you don’t release your episodes consistently. And if you disappoint them too many times, they may start shopping elsewhere. Publishing your episodes consistently isn’t just good for your listeners, but advertisers expect it as well. On today’s episode, we’ve got some great tips to help keep your podcast on track.
Successful podcasts have strong podcast hosts. They engage the audience, interact with potential guests, and lead everyone through the episode. One could say your podcast host is the backbone of your podcast. If listeners don’t like your host, they probably aren’t going to stay around for long. So, picking the right podcast host, or co-host is a really big deal. And today we’re going to discuss how to find great podcast hosts… and how to keep them.
Learn the benefits of dynamic ad insertion and how you can use it to attract more advertisers and dramatically increase your podcast revenue.
Before you hit that record button, you need to plan for your podcast! Think about your show format and determine what tools you're going to use to bring your podcast to life!
Everything you need to know BEFORE you start your podcast! We'll consider your goals and resources to make sure podcasting is right for you!
Ok, now the fun really begins. It's time to put all your prepping and planning into action. You are now ready to start producing your podcast so you can share it with the world!
Yes, it really is possible to have a profitable podcast! But the trick is planning things out beforehand. Learn how to properly format your episodes and how to attract the right advertisers for your show.
Your episodes have been produced and now it's time share them and grow your audience. Here are some of the best strategies to promote your podcast!
Even if you’re not a numbers person, it’s important to understand your podcast stats. Knowing how many people are listening, where they’re listening and with what device can help you make educated content and marketing decisions. Learn how you can utilize Megaphone’s statistics and reports to improve the success of your podcast.
Let’s say 10 businesses call you today because they want to advertise on your podcast. All of them are interested in running ads for multiple months during different times of the year. How would you figure that out? It’s time to start really understand what inventory you have on your podcast.
The key to really making dynamic ads work for you- is making the best use of all the inventory (ad space) you have available in each of your episodes. If you aren’t running podcast ads to make you money, then you should use that inventory for promotional purposes. Here’s how to schedule and run promos through the Megaphone platform.
Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.
Let your guest know in advance what will happen during their podcast recording. We recommend modifying these Google Doc templates and sending them to your guest shortly after they book their recording date.
If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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