Launch & Grow | Handouts | May 20th 2023
Ready to sell ads for your podcast? To make things official, you’ll need to create a campaign order that outlines the agreed-upon advertising, dates, and rates. This helps manage expectations for both the podcast and the advertiser.
Launch & Grow | Handouts | May 7th 2023
In order for your podcast to grow, you need to have some honest feedback. In the radio and television world, they call this type of review an “aircheck”. It requires someone to listen to an episode, and provide constructive criticism on everything from your content to your overall production quality.
Launch & Grow | Handouts | April 23rd 2023
Not all microphones are created equal. The type of microphone you use is based on how you plan to use it. In this guide, we’ll review some of the main factors your need to consider when purchasing your podcasting mic. We also do a mic test with some of my favorite mics so you hear how they sound!
Launch & Grow | Handouts | April 8th 2023
Every well-produced podcast has a plan. It may be a loose plan, but there’s still a plan. This usually takes the form of a script or outline (or perhaps a combination of both) that not only helps the podcast host plan for the recording, but it’s also important to send a copy to the guest(s) […]
Launch & Grow | Handouts | March 5th 2023
At some point in your podcast journey, you may decide you want to change podcast host providers. Your podcast host provider is where you publish your podcast, so the idea of switching providers may be a little bit scary. The good news is this is a simple process that can be done without losing your podcast audience.
Launch & Grow | Handouts | February 10th 2023
Promos are a great way to get people interested in your podcast. The idea is to give them a snapshot of what your show is about so they can decide whether or not it’s a good fit for them. You can also use exchange promos with other podcasts that share a similar demographic.
Launch & Grow | Handouts | January 16th 2023
Ok, go-getter! Let’s break down all the essential steps needed in order to launch your podcast. We recommend downloading a copy of our checklist so you have the satisfaction of checking things off as you complete each step! We also recommend you get our customized Podcast Launch Guide Trello template that has these exact same steps but in a digital format.
Launch & Grow | Handouts | January 16th 2023
There are two ways to run ads or promos in your podcast: dynamic ad insertion (DAI) or baked-in ads. Let’s break down why we feel dynamic ad insertion is the best option for both podcasters and advertisers.
Launch & Grow | Handouts | January 16th 2023
Listening to a podcast is very personal. Usually, people are wearing headphones or earbuds and it can sound like you’re talking directly to the person- which is pretty cool. So, it’s important to know who you’re talking to. Creating an audience avatar will help you define exactly who that person is.
Launch & Grow | Handouts | January 16th 2023
Your artwork is crucial to the overall success of your podcast. It’s the equivalent of a book cover for a book. Everyone says “Don’t judge a book by its cover”, and yet most people still do. It’s the same thing with podcasts. This handout shows some examples of really great eye-catching artwork, as well as artwork that could use some tweaks to really make it work. Notice the difference. It’s big.
Launch & Grow | Handouts | January 15th 2023
If you are planning to work with advertisers, then you need to know the difference between dynamic ad insertion and baked-in ads. It really just depends on your technology and goals for your show. Here’s a breakdown of both options so you can make a decision on what’s best for your podcast.
Launch & Grow | Handouts | January 15th 2023
Podcasts are a great way to grow your business- whether you’re a business owner doing everything on your own, or you have a marketing team to help you. In this handout, we discuss five main ways your can grow your business through the power of podcasts!
Launch & Grow | Handouts | January 15th 2023
As you’re planning your podcast, you’ll need to make lots of decisions. We’ve created this podcast plan so you can write down some of these key decisions so you have everything in the right place when you need it.
Launch & Grow | Handouts | January 15th 2023
There’s a lot of things to consider when you’re creating a podcast episode. And having a guide that breaks down the individual steps can be really helpful. Every podcast is a little bit different, but here are some of the common steps most podcasters do when creating an episode from start to finish.
Launch & Grow | Handouts | January 15th 2023
One of the great benefits of podcasting is you don’t need a ton of money to get started. This is great because most podcasts don’t have a huge budget when they begin. Still, there are a lot of ways podcasters lose money when producing their shows. And there are ways you could be making money with your podcast that most people don’t even know about.
Launch & Grow | Handouts | January 12th 2023
You’ve created your podcast. Now, how do you distribute your show so people can listen (or watch) your episodes? In addition to publishing your podcast on your website and promoting it through your own channels, you’ll need to submit your show to podcast directories.
Launch & Grow | Handouts | January 12th 2023
Remember, podcasting doesn’t have to be complicated. But you do need the proper equipment based on the type of podcast you’re creating. In this guide, we give you three different podcast set-ups with different pricing, based on your budget. There are also direct links to purchase this equipment on Amazon, through our affiliate account.
Launch & Grow | Handouts | January 12th 2023
You probably heard ads on your favorite podcast, but writing your own ads may seem a bit daunting. In this guide, we’ll show you the step-by-step process we do every time we’re creating a new spot for one of our advertisers.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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