There are two ways to run ads or promos in your podcast: dynamic ad insertion (DAI) or baked-in ads.
What’s best for your podcast may not be the most simple. There are several factors to consider. And, if you’re working with advertisers, it’s also important to understand the ad process from their perspective.
Let’s break down why we feel dynamic ad insertion is the best option for both podcasters and advertisers.
what are the benefits of dynamic ads?
The guide will help you determine if the benefits of dynamic ad insertion are worth the additional effort.