Course: Profit with Your Podcast
Launch & Grow | Free Courses | August 1st 2023
Membership programs and paywalls are two additional ways podcasts are making money with their shows. In this video, I’ll share my personal experience with both of these options, so you know what to expect.
Course: Profit with Your Podcast
Launch & Grow | Free Courses | July 25th 2023
What’s the best to work ads and promos into your podcast? How many can you run in each episode. Today I’m sharing my best practices on how to seamlessly work these spots into your show!
Course: Profit with Your Podcast
Launch & Grow | Free Courses | July 18th 2023
What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.
Course: Profit with Your Podcast
Launch & Grow | Free Courses | July 11th 2023
Most profitable podcasts are making money by selling their own products and services. It makes sense because the whole episode is your way of telling people why they should listen and invest in what you have to offer. So, what are some things to keep in mind when you’re creating ads for yourself? What works for listeners and what typically falls flat?
Course: Profit with Your Podcast
Launch & Grow | Free Courses | July 4th 2023
Interested in selling products and services on your podcast? This could be your own products and services or someone else’s. Well, to do that, you’ll need to determine if these ads will be “baked in” to your podcast, which means they are physically edited into your show. Or if you want to use “dynamic insertion” which uses technology to insert the ads into your show.
Course: Profit with Your Podcast
Launch & Grow | Free Courses | June 27th 2023
You won’t always get an opportunity to pitch people in person, so creating a media kit or one sheet is a great way to tell others about your podcast In this video, I’ll share some of the basic information that should be included in these documents.
Course: Promote Your Podcast
Launch & Grow | Free Courses | June 20th 2023
Do you really need a website for your podcast? What if your business already has a website? And what’s the deal with social media? Are people really interested in hearing about your podcast while they’re scrolling through their cat memes?
Course: Promote Your Podcast
Launch & Grow | Free Courses | June 13th 2023
If you’re going to promote your podcast through advertising- how do you know what type of advertising to choose? What about local ads versus national ads? I’ll show how to make the most of your local podcast, and how you can use online ads to really target your demographic.
Course: Promote Your Podcast
Launch & Grow | Free Courses | June 6th 2023
If you invite special guests or experts to be on your podcast, it’s a good idea to encourage them to promote their episode once it’s released- but DON’T make it mandatory. That’s just mean (and selfish). If you really want your guests to promote, here are some strategies that really help.
Course: Promote Your Podcast
Launch & Grow | Free Courses | May 30th 2023
The fastest (and least expensive) way to grow your podcast audience is to cross-promote with other podcasts. It takes a little bit of grit, but it only makes sense to appeal to people who are already listening to podcasts. In this video, I’ll explain what elements need to be included in your podcast promo and the best ways to connect with other podcasts for a promo swap!
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
When working with advertisers, it’s crucial to be aware of your available ad spots in podcast episodes. Utilizing different features on your podcast host provider can help you manage ad inventory effectively. We’ll show you how!
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
Your podcast’s ability to run dynamic ads depends on your podcast host provider. It’s important to choose a provider that supports dynamic ad insertion effectively. In this part of the course, we’ll give you some tips on what you need to consider when choosing your podcast host provider.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
Dynamic ad insertion (DAI) benefits podcasters who want to monetize, but there’s also so many advantages for advertisers. Understanding these benefits are important when you’re pitching to brands.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
In this video, we’ll explain direct sales and how they differ from programmatic ads and direct sales. The process of setting up an ad campaign will vary depending on your podcast host provider and whether or not you’re working with a network.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
You can secure direct sales deals through various channels such as brand outreach, media buyers, podcast networks, or external sales teams. Using a podcast host provider like Megaphone can help streamline the campaign setup and management process.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
To maximize earnings, podcasters should sell all their advertising inventory through direct sales. When you are unable to do so, programmatic and VAST ads can be used. Learn more about working with these advertising options with our course.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
When running programmatic or VAST ads on your podcast, you have control over the type of ads and any exclusions you want to apply. Additionally, you can set a price floor for these ads. In this video, we’ll show how to add these price floors with our preferred podcast hosting platform, Megaphone.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in […]
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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