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Launch & Grow | Free Courses | July 18th 2023

Working with Podcast Advertisers

What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.

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Launch & Grow | Free Courses | July 11th 2023

Promoting Your Products and Services

Most profitable podcasts are making money by selling their own products and services. It makes sense because the whole episode is your way of telling people why they should listen and invest in what you have to offer. So, what are some things to keep in mind when you’re creating ads for yourself? What works for listeners and what typically falls flat?

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Launch & Grow | Free Courses | July 4th 2023

Baked-in Ads Versus Dynamic Ads

Interested in selling products and services on your podcast? This could be your own products and services or someone else’s. Well, to do that, you’ll need to determine if these ads will be “baked in” to your podcast, which means they are physically edited into your show. Or if you want to use “dynamic insertion” which uses technology to insert the ads into your show.

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Launch & Grow | Free Courses | May 30th 2023

Podcast Promos and Cross-Promotion

The fastest (and least expensive) way to grow your podcast audience is to cross-promote with other podcasts. It takes a little bit of grit, but it only makes sense to appeal to people who are already listening to podcasts. In this video, I’ll explain what elements need to be included in your podcast promo and the best ways to connect with other podcasts for a promo swap!

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Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

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