Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
When working with advertisers, it’s crucial to be aware of your available ad spots in podcast episodes. Utilizing different features on your podcast host provider can help you manage ad inventory effectively. We’ll show you how!
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
There are two ways to incorporate ads into a podcast: baked-in ads, which are physically edited into episodes, and dynamic ad insertion (DAI), where ads are inserted using DAI technology. The switch from baked-in ads to DAI resulted in a significant increase in podcast revenue.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
Most podcasters are unaware of Dynamic Ad Insertion (DAI) when they launch their podcast, resulting in episodes that aren’t formatted for dynamic ads. We’re here to help! Check out this video and learn how to format new episodes for dynamic ads, the importance of seamless transitions and the strategic placement of ad markers in your […]
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
Dynamic Ad Insertion (DAI) can see like a lot of work! It requires strategy and thought. Consistency across all your episodes is important, including previously released ones! Check out how to create ad markers to get your show started with DAI!
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
Your podcast’s ability to run dynamic ads depends on your podcast host provider. It’s important to choose a provider that supports dynamic ad insertion effectively. In this part of the course, we’ll give you some tips on what you need to consider when choosing your podcast host provider.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
Dynamic ad insertion (DAI) benefits podcasters who want to monetize, but there’s also so many advantages for advertisers. Understanding these benefits are important when you’re pitching to brands.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
In this video, we’ll explain direct sales and how they differ from programmatic ads and direct sales. The process of setting up an ad campaign will vary depending on your podcast host provider and whether or not you’re working with a network.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
You can secure direct sales deals through various channels such as brand outreach, media buyers, podcast networks, or external sales teams. Using a podcast host provider like Megaphone can help streamline the campaign setup and management process.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
To maximize earnings, podcasters should sell all their advertising inventory through direct sales. When you are unable to do so, programmatic and VAST ads can be used. Learn more about working with these advertising options with our course.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
When running programmatic or VAST ads on your podcast, you have control over the type of ads and any exclusions you want to apply. Additionally, you can set a price floor for these ads. In this video, we’ll show how to add these price floors with our preferred podcast hosting platform, Megaphone.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in […]
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 30th 2023
It’s important to establish clear payment policies and be patient throughout the process. The process and timing of getting paid when working with advertisers for your podcast can vary whether you’re working directly with an advertiser or through an ad agency.
Course: Dynamic Ad Insertion
Launch & Grow | Free Courses | May 29th 2023
Dynamic ad insertion (DAI) technology offers several benefits to podcasters. It can be used to advertise across an entire podcast library, allows ads to be inserted in all episodes, provides ad flexibility and enables targeted ad placement.
Course: Promote Your Podcast
Launch & Grow | Free Courses | May 23rd 2023
You now have an amazing podcast, but how do you tell the world about it? The first step is to distribute your podcast to as many websites and apps as possible. In this video, I share the most popular places where you need to distribute your RSS feed so you can grow your audience quickly. There are three directories where 90% of podcasts are consumed, so submit to those first.
Course: Produce Your Podcast
Launch & Grow | Free Courses | May 16th 2023
Transcriptions can be a great way to promote your podcast, but probably not for the reason you think. I’ll share with you my personal experience and how you can use transcriptions to grow your audience. Show notes are elaborate episode descriptions that may include detailed information about what’s inside your episode and even have time codes and links to additional resources. This can be helpful for SEO purposes and to also provide a great service to your audience.
Course: Produce Your Podcast
Launch & Grow | Free Courses | May 2nd 2023
So, you think you want to edit your own podcast? Good for you… you will learn a lot. In this video, I’m going to show you the basic principles of editing, so you can determine if this is something you should do for your podcast, or if it’s best that you outsource it.
Course: Produce Your Podcast
Launch & Grow | Free Courses | April 25th 2023
Congrats! You’re done recording your first episode! Now, what do you do with all the files? Keeping your files organized is super important – especially if you’re bulk recording or recording for multiple podcasts. In this video, I share some of my favorite tips on keeping your desktop neat and clean!
Course: Produce Your Podcast
Launch & Grow | Free Courses | April 18th 2023
Podcast hosts can make or break your podcast. But what exactly is their role? And what are some best practices when involving guests in your show? I’ve been fortunate to host hundreds of podcast episodes and book too many guests to count. Here’s what I’ve learned along the way..
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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