There are two ways to incorporate ads into a podcast: baked-in ads, which are physically edited into episodes, and dynamic ad insertion (DAI), where ads are inserted using DAI technology. The switch from baked-in ads to DAI resulted in a significant increase in podcast revenue.
In this series...
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How Dynamic Ad Insertion Helps Podcasters
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Creating Direct Sales Ad Campaigns for Podcasts
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Working with Podcast Advertisers: Direct Sales
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Working with Podcast Advertisers: Programmatic and VAST Ads
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Adding Category Exclusions and Price Floors for Your Podcast
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Writing and Recording Ads for Your Podcast
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Getting Paid from Podcast Advertisers
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How to Earn More Podcast Money with Dynamic Ad Insertion
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