Membership programs and paywalls are two additional ways podcasts are making money with their shows. In this video, I’ll share my personal experience with both of these options, so you know what to expect.
What’s the best to work ads and promos into your podcast? How many can you run in each episode. Today I’m sharing my best practices on how to seamlessly work these spots into your show!
What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.
Most profitable podcasts are making money by selling their own products and services. It makes sense because the whole episode is your way of telling people why they should listen and invest in what you have to offer. So, what are some things to keep in mind when you’re creating ads for yourself? What works for listeners and what typically falls flat?
We know you love your podcast and want to make it even better. That’s where sponsorships come in—they can bring you more money, more exposure, and exciting collaborations. But how do you make sure you get the best deals? In this article, we’re going to break it down for you in simple terms. We’ll show […]
Interested in selling products and services on your podcast? This could be your own products and services or someone else’s. Well, to do that, you’ll need to determine if these ads will be “baked in” to your podcast, which means they are physically edited into your show. Or if you want to use “dynamic insertion” which uses technology to insert the ads into your show.
Turning your passion project into a revenue-generating podcast is one of the most difficult steps in podcasting. Advertising networks can help open this door and put your podcast on a path of success. These networks connect podcasters with a wide variety of advertisers, allowing you to monetize your show. But, what is an advertising network […]
You won’t always get an opportunity to pitch people in person, so creating a media kit or one sheet is a great way to tell others about your podcast In this video, I’ll share some of the basic information that should be included in these documents.
Each year podcasts continue to grow in popularity with no signs of this trend stopping. Alongside this meteoric growth, podcasters have more opportunities to turn their passion into a profitable venture through sponsorships. Actively seeking out these sponsorships puts you in control of the profitability of your podcast. But, this requires writing podcast sponsorship proposals […]
While memberships and subscriptions are a great way to monetize your podcast, it’s not their only purpose. It’s about connecting with your audience, rewarding their loyalty, and offering them something unique. By providing exclusive content, bonus episodes, and personalized perks, you can create a sense of belonging that keeps your listeners engaged. So, here are […]
When working with advertisers, it’s crucial to be aware of your available ad spots in podcast episodes. Utilizing different features on your podcast host provider can help you manage ad inventory effectively. We’ll show you how!
To maximize earnings, podcasters should sell all their advertising inventory through direct sales. When you are unable to do so, programmatic and VAST ads can be used. Learn more about working with these advertising options with our course.
When running programmatic or VAST ads on your podcast, you have control over the type of ads and any exclusions you want to apply. Additionally, you can set a price floor for these ads. In this video, we’ll show how to add these price floors with our preferred podcast hosting platform, Megaphone.
There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in […]
It’s important to establish clear payment policies and be patient throughout the process. The process and timing of getting paid when working with advertisers for your podcast can vary whether you’re working directly with an advertiser or through an ad agency.
There are two ways to incorporate ads into a podcast: baked-in ads, which are physically edited into episodes, and dynamic ad insertion (DAI), where ads are inserted using DAI technology. The switch from baked-in ads to DAI resulted in a significant increase in podcast revenue.
Most podcasters are unaware of Dynamic Ad Insertion (DAI) when they launch their podcast, resulting in episodes that aren’t formatted for dynamic ads. We’re here to help! Check out this video and learn how to format new episodes for dynamic ads, the importance of seamless transitions and the strategic placement of ad markers in your […]
Dynamic Ad Insertion (DAI) can see like a lot of work! It requires strategy and thought. Consistency across all your episodes is important, including previously released ones! Check out how to create ad markers to get your show started with DAI!
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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