Being a podcaster typically means wearing a bunch of different hats, at least for most independent podcasters. You don’t want to spin your wheels, so you need to know what efforts are actually working. Chartable is a helpful tool that allows podcasters to better track and compare their overall analytics, and determine the effectiveness of their marketing and advertising campaigns.
One common way to make money with your podcast is by running ads on your show that promote other people’s products and services. If your podcast is hosted with Megaphone, our network’s preferred podcast host provider, you have the option of having Megaphone’s team sell ads for you. This is called the Megaphone Targeted Marketplace, or MTM.