Podcast Monetization

Podcaster Training

Working with Podcast Advertisers

What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.

Promoting Your Products and Services

Most profitable podcasts are making money by selling their own products and services. It makes sense because the whole episode is your way of telling people why they should listen and invest in what you have to offer. So, what are some things to keep in mind when you’re creating ads for yourself? What works for listeners and what typically falls flat?

Baked-in Ads Versus Dynamic Ads

Interested in selling products and services on your podcast? This could be your own products and services or someone else’s. Well, to do that, you’ll need to determine if these ads will be “baked in” to your podcast, which means they are physically edited into your show. Or if you want to use “dynamic insertion” which uses technology to insert the ads into your show.

Is Joining an Advertising Network the Right Move for Your Podcast?

Turning your passion project into a revenue-generating podcast is one of the most difficult steps in podcasting. Advertising networks can help open this door and put your podcast on a path of success. These networks connect podcasters with a wide variety of advertisers, allowing you to monetize your show. But, what is an advertising network […]

Creating a Podcast Media Kit

You won’t always get an opportunity to pitch people in person, so creating a media kit or one sheet is a great way to tell others about your podcast In this video, I’ll share some of the basic information that should be included in these documents.

7 Tips for Writing a Podcast Sponsorship Proposal

Each year podcasts continue to grow in popularity with no signs of this trend stopping. Alongside this meteoric growth, podcasters have more opportunities to turn their passion into a profitable venture through sponsorships. Actively seeking out these sponsorships puts you in control of the profitability of your podcast. But, this requires writing podcast sponsorship proposals […]

7 Platforms to Offer Memberships and Subscriptions to Your Podcast

While memberships and subscriptions are a great way to monetize your podcast, it’s not their only purpose. It’s about connecting with your audience, rewarding their loyalty, and offering them something unique. By providing exclusive content, bonus episodes, and personalized perks, you can create a sense of belonging that keeps your listeners engaged. So, here are […]

Marking Your Podcast Ad Inventory

When working with advertisers, it’s crucial to be aware of your available ad spots in podcast episodes. Utilizing different features on your podcast host provider can help you manage ad inventory effectively. We’ll show you how!

Writing and Recording Ads for Your Podcast

There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in […]

Getting Paid from Podcast Advertisers

It’s important to establish clear payment policies and be patient throughout the process. The process and timing of getting paid when working with advertisers for your podcast can vary whether you’re working directly with an advertiser or through an ad agency.

Formatting New Podcast Episodes for Dynamic Ad Insertion

Most podcasters are unaware of Dynamic Ad Insertion (DAI) when they launch their podcast, resulting in episodes that aren’t formatted for dynamic ads. We’re here to help!  Check out this video and learn how to format new episodes for dynamic ads, the importance of seamless transitions and the strategic placement of ad markers in your […]

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Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

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