As a podcaster, you pour your heart and soul into creating valuable content for your listeners, and it’s only natural to seek out ways to generate revenue from your hard work. Two of the most popular and effective methods for monetizing your podcast are sponsorships and affiliate partnerships. Navigating these partnerships can be challenging without […]
Podcast Monetization / Podcast Promotion
Investing in paid advertising can be a powerful way to expand your reach, attract new listeners, and take your podcast to new heights. However, it’s not a decision to be made lightly. With various advertising options available and limited budgets to work with, it’s essential to approach paid advertising strategically. Signs That Paying for Podcast […]
Podcast Design / Podcast Monetization / Podcast Planning
Bonus content is any material you create specifically for your podcast’s paid subscribers. This can range from behind-the-scenes glimpses and early access to episodes, to personalized shoutouts and live virtual events. By providing this extra value, you incentivize listeners to become subscribers and give them a reason to continue supporting your show month after month. […]
Podcast Monetization / Podcast Promotion
You’ve worked to create your podcast, and now you’re looking at the next big step: getting those listener numbers to climb. Then, all of a sudden, someone dms you on Instagram offering to become your podcast promoter. It’s tempting, right? A little help to spread the word could do wonders for your podcast and the […]
You’ve probably already heard about affiliate programs. From bloggers and YouTubers to podcasters and social media stars, affiliate programs give content creators of all kinds a potential revenue stream. But, how do you decide if joining a program is the right move for your show? Well, it all starts with understanding what an affiliate program […]
Podcast Monetization / Podcast Promotion
If you’re looking to give your podcast that extra oomph, you’re in the right spot. We’re not just talking about slapping your logo on a mug; we’re diving into the nitty-gritty of using merch to ramp up your podcast’s growth. So, are you ready to get your merch game on point? Let’s roll up our […]
Podcast Monetization / Podcast Production / Podcast Promotion
Have You Noticed a Sharp Drop in Your Apple Podcast Download Numbers? Here’s the deal: Apple has tweaked how automatic downloads work in its Podcasts app. This might sound like tech jargon, but it can greatly impact your download numbers. Changes like this aren’t always a bad thing. They can open up new ways to […]
Podcast Monetization / Podcast Promotion
With the right strategy, a unique voice, and a dash of patience, your business can still make waves in the vast ocean of podcasting. In this guide, we’ll walk you through the current state of podcasting for businesses, the benefits it can bring, and how you can make your podcast stand out. Then, we’ll give […]
Podcast Monetization / Podcast Promotion
Creating merch for your podcast can feel overwhelming at first. There’s a lot to consider—from understanding your audience and designing items they’ll love, to finding a manufacturer and creating an online store. But don’t worry, we’re here to guide you through each step of the process. Step #1: Understand Your Audience Before you dive headfirst […]
Once your podcast is ready to start taking on sponsors, you need a good baseline on how much you can charge sponsors. Otherwise, you can ruin potential deals by charging too much or limit your potential by charging too little. So, this article aims to help you determine how much you can charge sponsors of […]
Membership programs and paywalls are two additional ways podcasts are making money with their shows. In this video, I’ll share my personal experience with both of these options, so you know what to expect.
What’s the best to work ads and promos into your podcast? How many can you run in each episode. Today I’m sharing my best practices on how to seamlessly work these spots into your show!
What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.
Most profitable podcasts are making money by selling their own products and services. It makes sense because the whole episode is your way of telling people why they should listen and invest in what you have to offer. So, what are some things to keep in mind when you’re creating ads for yourself? What works for listeners and what typically falls flat?
We know you love your podcast and want to make it even better. That’s where sponsorships come in—they can bring you more money, more exposure, and exciting collaborations. But how do you make sure you get the best deals? In this article, we’re going to break it down for you in simple terms. We’ll show […]
Interested in selling products and services on your podcast? This could be your own products and services or someone else’s. Well, to do that, you’ll need to determine if these ads will be “baked in” to your podcast, which means they are physically edited into your show. Or if you want to use “dynamic insertion” which uses technology to insert the ads into your show.
Turning your passion project into a revenue-generating podcast is one of the most difficult steps in podcasting. Advertising networks can help open this door and put your podcast on a path of success. These networks connect podcasters with a wide variety of advertisers, allowing you to monetize your show. But, what is an advertising network […]
You won’t always get an opportunity to pitch people in person, so creating a media kit or one sheet is a great way to tell others about your podcast In this video, I’ll share some of the basic information that should be included in these documents.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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