One of the great benefits of podcasting is you don’t need a ton of money to get started. This is great because most podcasts don’t have a huge budget when they begin. Still, there are a lot of ways podcasters lose money when producing their shows. And there are ways you could be making money with your podcast that most people don’t even know about.
You probably heard ads on your favorite podcast, but writing your own ads may seem a bit daunting. In this guide, we’ll show you the step-by-step process we do every time we’re creating a new spot for one of our advertisers.
Even though podcasting is still a relatively new medium, there is already a profusion of conventional thinking in advertising within podcasts. This conventional thinking of how to advertise within a podcast stems from best practices within similar advertising mediums such as blog posts and talk shows. However, podcasting is a different platform with a different audience, so we must keep experimenting to find more effective podcast advertising tactics.
If you’re a podcaster, sooner or later you’ll want to start making some money with your show. Working with advertisers is one way to offset the costs of producing your show, and can even lead to higher quality content. But how do you go about finding advertisers? And what should you look for in an advertiser?
Making money with your podcast is a great way to generate some extra income or even make a living! Today, we’ll be talking about all of the different ways you can monetize your podcast. By using this guide, you’ll be able to maximize the earning potential of your podcast.
Podcast Monetization / Podcast Planning
Podcasts are a great way to make money. But how do you make money from podcasting? The answer is simple: monetize your podcast. And what are the most profitable podcast niches in 2022?
Megaphone / Podcast Monetization
One common way to make money with your podcast is by running ads on your show that promote other people’s products and services. If your podcast is hosted with Megaphone, our network’s preferred podcast host provider, you have the option of having Megaphone’s team sell ads for you. This is called the Megaphone Targeted Marketplace, or MTM.
So, you want to make money with your podcast. Well, you’ve got to options for inserting these ads and promos into your podcast. Our network recommends incorporating dynamic ads into your podcast. It takes a little bit of time to set everything up, but once you’ve got a workflow you’ll have the tools you needs to scale your podcast and greatly increase your revenue.
If you have a podcast, then you need to start planning to have “commercial” breaks in your show. Even if you never partner with outside advertisers, having dedicated time in your podcasts to promote your products, or perhaps something else you’re passionate about is very important. If you don’t have a media or advertising background, that’s ok. We’re here to help you better understand how podcast advertising works and how you can incorporate these spots in your shows.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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