Being a podcaster typically means wearing a bunch of different hats, at least for most independent podcasters. You don’t want to spin your wheels, so you need to know what efforts are actually working. Chartable is a helpful tool that allows podcasters to better track and compare their overall analytics, and determine the effectiveness of their marketing and advertising campaigns.
Your podcast listeners are the most important part of your show. Because if you don’t have an audience, then you really don’t have a podcast. So, it’s really important we can identify them from the very beginning and create content specifically for them.
More podcasters would be successful if they stopped treating their show like a hobby, and instead treated it more like a business. This is a smart approach even if you don’t plan to make money with your podcast. The first thing I tell new podcasters is to do a little market research.
One common way to make money with your podcast is by running ads on your show that promote other people’s products and services. If your podcast is hosted with Megaphone, our network’s preferred podcast host provider, you have the option of having Megaphone’s team sell ads for you. This is called the Megaphone Targeted Marketplace, or MTM.
You’ve spent a lot of time and energy creating your podcast. But, what do you do with it when it’s ready to be released to the world? While this may seem like a daunting task, the process is actually pretty straight forward. There’s really only three places where your RSS feed needs to be.
Even if you’re not a numbers person, it’s important to understand your podcast stats. Knowing how many people are listening, where they’re listening and with what device can help you make educated content and marketing decisions. Learn how you can utilize Megaphone’s statistics and reports to improve the success of your podcast.
Let’s say 10 businesses call you today because they want to advertise on your podcast. All of them are interested in running ads for multiple months during different times of the year. How would you figure that out? It’s time to start really understand what inventory you have on your podcast.
The key to really making dynamic ads work for you- is making the best use of all the inventory (ad space) you have available in each of your episodes. If you aren’t running podcast ads to make you money, then you should use that inventory for promotional purposes. Here’s how to schedule and run promos through the Megaphone platform.
Are you ready to make some money with your podcast? Megaphone has the most robust platform for planning, scheduling and delivering ads that are dynamically inserted. Our network believes dynamic ads overall provide a better experience for your listeners, and it gives advertisers more control over their investment. So let’s get started.
Ok, you’re ready to set-up your podcast, release episodes and mark your episodes for dynamic insertion. All of this takes place through the podcast tab on the far left of your screen when you log into your Megaphone account. You will spend most of your time in the podcasts tab, so please take a moment to learn more about it!
Our network is proud to partner with Megaphone, our preferred podcast hosting platform! Megaphone has the tools you need to successfully grow and monetize your podcast, and now through our network, those resources are now available to you- the independent podcaster.
There is no doubt that podcasts are all the rage right now, and some podcasters may wonder whether they should join a podcast network. To make the decision, you first must understand fully the definition of a podcast network and how it could benefit your own podcast efforts. So what is a podcast network and why should you join one?
Today, the world is brimming with podcasts devoted to virtually every topic under the sun. With such a vast expanse of choices on offer, crafting your podcast to stand out and attract listeners can certainly be challenging. One tried-and-true way to lend your podcast a glimmer of professionalism and quality is to load it with well-produced and catchy podcast music.