Are you thinking of creating your own podcast and wondering which niche to focus on? With the increasing popularity of podcasts, creating your podcast can be a fulfilling adventure. However, with so many genres and topics out there, it can be challenging to choose the right niche for your podcast. That’s why we’ve compiled a list of the top eight growing podcast niches in 2023 that are worth considering if you’re looking to start a new podcast or want to pivot your existing show.
- Meditation & Mindfulness
With about 20% of the people in the United States experiencing some form of mental illness, plenty of people seek solutions to ease the stress in their lives. Meditation and mindfulness offer a popular way to ease stress and improve overall well-being. As a result, podcasts that help people utilize meditation and mindfulness techniques in their day-to-day lives are on the rise.
Podcasts offer a convenient and accessible way to learn and practice these techniques, providing strategies to improve mental health and cultivate inner peace. Plus, with so many different approaches to meditation and mindfulness, there’s something for everyone. You can find a unique approach that sets you apart in this growing niche.
- White Collar True Crime
White-collar crime refers to financially motivated, nonviolent crimes committed by businesses and government professionals. As public interest in high-profile white-collar crimes and scandals grows, podcasts offering breakdowns of these crimes can grow in the same way the true crime space rapidly grew over the past few years.
Podcasts offer a way to explore these complex and often captivating stories in a way that traditional news outlets may not. They allow for in-depth interviews with experts, victims, and even the perpetrators themselves. Additionally, white-collar crime podcasts can shed light on the inner workings of corporate and political systems, exposing corruption and unethical practices.
- Fantasy Sports Analysis
Fantasy sports continue to grow year after year at an astounding rate. Currently, the industry is experiencing a growth rate of nearly 14% each year. Alongside this growth comes podcasts offering fantasy sports analysis that help participants succeed in their league.
Fantasy sports podcasts provide listeners with analysis and insights that can help them make informed decisions when creating their fantasy sports lineups. They cover a wide range of sports, including football, baseball, basketball, and hockey, and offer expert advice on drafting strategies, player performance, and injury updates.
- Deep Dive into Specific Political Issues
Throughout recent years, most political discourse revolves around short clips and quick snippets of longer conversations. As a result, there is a yearning for longer-form political content that deep dives into specific political issues. We can see this when we look at new popular podcasts like the Lex Fridman podcast which offers long-form discussions on politically charged issues.
Deep dives into specific political issues offer a unique opportunity to explore topics that are not always covered in mainstream media. It allows for a more comprehensive understanding of the issues at hand and can help listeners form their own opinions based on expert analysis.
- Artificial Intelligence & Machine Learning
It seems as though every day a new Artificial Intelligence (AI) or Machine Learning (ML) breakthrough occurs. With these rapidly growing technologies, podcasts in this space have a nearly never-ending amount of topics they can cover.
From recent releases like ChatGPT to continuing research in cutting-edge ML technology, podcasters can create interesting content to educate the public on these new technologies. As a medium, podcasts offer a unique way for listeners to learn about these new technologies and find ways they can apply them to their lives. Whether it’s a podcast focused on using AI in your daily life or how to leverage ML at a specific job, podcasters can help push AI and ML adoption.
- Professional Development & Career Growth
Over this past year, nearly every nation experienced significant inflation alongside low unemployment rates. As a result, employees are in a unique position to leverage this low unemployment rate for career growth and professional development opportunities. So, podcasts in this niche can capitalize on this new interest in these topics by providing real value to listeners on how to grow their careers in the current job market.
- Relationship & Communication Skills
Whether it’s romantic relationships, friendships, or family dynamics, communication is key. People are realizing that developing effective communication skills and learning how to build and maintain healthy relationships is essential for their overall well-being. Podcasts offer a platform for experts to share their insights and offer practical advice on topics such as conflict resolution, active listening, and boundary-setting. Additionally, with the rise of remote work and social media, communication has become more digital and less personal, making it more important than ever to develop effective communication skills.
- Specialty Diets & Cooking for Health Conditions
With so many conflicting opinions and information available online, it can be challenging to determine what foods are best for certain health conditions. That’s where these podcasts come in – they offer listeners a trusted source of information and guidance on nutrition and healthy eating.
On top of this, the number of people with food intolerances and allergies continues to double each decade in the United States. So, many people are looking for alternative ways to cook and eat that are still tasty and satisfying. These podcasts provide tips and recipes for special diets such as gluten-free, vegan, and paleo, helping listeners to make delicious and healthy meals that fit their dietary needs.
Podcasting continues to be a dynamic and evolving medium, offering endless possibilities for content creators and listeners alike. As we’ve explored in this article, the top 8 growing podcast niches in 2023 offer something for everyone – from exploring mindfulness and meditation to diving deep into the latest political issues.
These niches represent a microcosm of the diverse and vibrant world of podcasting, and we can only imagine what the future holds. So if you’re thinking of creating a podcast, now is the time to jump in and be a part of this exciting community. Who knows, you just might be the next big thing in podcasting!