Listening to a podcast is very personal. Usually, people are wearing headphones or earbuds and it can sound like you’re talking directly to the person- which is pretty cool. So, it’s important to know who you’re talking to.
Granted, anyone can listen to one of your episodes, but when creating your content you should be thinking about a special type of person, and then pretend you’re speaking directly to them.
Creating an audience avatar will help you define exactly who that person is. And keep in mind, you can have several avatars for your podcast. But just focus on one per episode.
Who Are you really talking to?
It’s time to get creative and define exactly who you’re trying to attract in each episode. This will help make your episodes more conversational.
