There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in audio quality.
In this series...
How Dynamic Ad Insertion Helps Podcasters
Formatting New Podcast Episodes for Dynamic Ad Insertion
Creating Ad Markers For Your Podcast Episodes
Podcast Host Providers that Provide Dynamic Ad Insertion
How Podcast Advertisers Benefit from Dynamic Ad Insertion
Creating Direct Sales Ad Campaigns for Podcasts
Working with Podcast Advertisers: Direct Sales
Working with Podcast Advertisers: Programmatic and VAST Ads
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How to Discover and Research New Podcasts
How to Earn More Podcast Money with Dynamic Ad Insertion
Running Ads and Promos in Your Podcast
Know Your Podcast Listeners
Selling the Value of Your Podcasts to Guests and Sponsors
Adding Category Exclusions and Price Floors for Your Podcast
Is Joining an Advertising Network the Right Move for Your Podcast?
Ways to Spice Up Your Podcast with Music