There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in audio quality.
In this series...
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How Dynamic Ad Insertion Helps Podcasters
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How Podcast Advertisers Benefit from Dynamic Ad Insertion
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Creating Direct Sales Ad Campaigns for Podcasts
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Working with Podcast Advertisers: Direct Sales
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Working with Podcast Advertisers: Programmatic and VAST Ads
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Adding Category Exclusions and Price Floors for Your Podcast
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Writing and Recording Ads for Your Podcast
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Getting Paid from Podcast Advertisers
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