Promoting your podcast is important. But for many of us, it’s not a priority. After all, you’ve poured your heart and soul into the content. Shouldn’t the promotion be someone else’s job? Luckily, you just got a random email from someone claiming they can get your podcast to the top of the charts! But is that possible? Can people legitimately promote your show and get you real results? Or are they all just one big scam?
Have You Noticed a Sharp Drop in Your Apple Podcast Download Numbers? Here’s the deal: Apple has tweaked how automatic downloads work in its Podcasts app. This might sound like tech jargon, but it can greatly impact your download numbers. Changes like this aren’t always a bad thing. They can open up new ways to […]
With the right strategy, a unique voice, and a dash of patience, your business can still make waves in the vast ocean of podcasting. In this guide, we’ll walk you through the current state of podcasting for businesses, the benefits it can bring, and how you can make your podcast stand out. Then, we’ll give […]
2.2 billion dollars. That’s how much money is expected to be spent on podcast advertising this year, in 2023. And if you’re listening to this episode, you’re probably expecting or hoping that a portion of that money makes it into your own pocket. Creating a great podcast ad is one thing, but figuring out where to put it in your podcast, that could make or break an advertising campaign. Today we’re demystifying the world of mid-rolls, pre-rolls, and post-rolls.
Podcasting can sometimes feel like a lonely sport. Right now, I’m by myself, sitting behind a microphone, recording in my garage. I’m picturing you, the audience, but I can’t see you or interact with you. That’s why having a podcast community is so important! It takes some extra work, but in the end, you’ll have grown your audience, gained some insight, and perhaps even made a few friends.
Creating merch for your podcast can feel overwhelming at first. There’s a lot to consider—from understanding your audience and designing items they’ll love, to finding a manufacturer and creating an online store. But don’t worry, we’re here to guide you through each step of the process. Step #1: Understand Your Audience Before you dive headfirst […]
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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