A compelling podcast tells a great story. It takes listeners on a journey, revealing new insights and perspectives along the way. But, crafting a structure that tells your story in a way that keeps your audience engaged from start to finish is not an easy task. So, this article teaches you the techniques for shaping a captivating story arc that leaves your listeners at the edge of their seats.
When podcast listeners search for specific content, they usually use the podcast app’s search feature to find it. And the results that pop up, come from three different spots in your podcast RSS feed, including your episode title. Which makes your podcast title pretty important. And there are some other things you should consider as well to grab people’s attention and help them press the play button. Today we’ll reveal all the tips and tricks for creating effective episode titles for your podcast!
Launching a podcast is an exciting venture, allowing you to share your voice with a global audience. But before you get started, it’s important to have the proper tools to create a polished, professional-sounding show. With the right equipment and software, you’ll be able to produce high-quality episodes that captivate listeners. While you certainly don’t […]
If you’ve worked in digital advertising, you’ve probably heard of the IAB, which stands for Interactive Advertising Bureau. They create standards on how digital ads should be tracked. They oversee all online advertising, including display ads on websites, ads that pop up while you’re watching YouTube, and podcast ads. They also have a certification program where companies are audited to see if they meet the standards the IAB has set. So, how important is this for podcasters? Should you do business only with IAB-certified companies?
While it can seem like streams and downloads refer to the same thing, someone listening to your podcast. But, there’s a stark difference between how podcasting platforms count a stream compared to a download. So, let’s start with the basics. Streams are the number of listeners who play a podcast directly from an app or […]
Every now and then, you’ll see a headline about some celebrity who’s making millions of dollars with their podcast. Which sounds incredible. I mean, who wouldn’t want to make lots of money recording in your garage while still in your pajamas? Does podcasting really turn rags into riches? And if not riches, can you at least earn an income that allows you to quit your day job?
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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