Dynamic ad insertion (DAI) benefits podcasters who want to monetize, but there’s also so many advantages for advertisers. Understanding these benefits are important when you’re pitching to brands.
In this video, we’ll explain direct sales and how they differ from programmatic ads and direct sales. The process of setting up an ad campaign will vary depending on your podcast host provider and whether or not you’re working with a network.
You can secure direct sales deals through various channels such as brand outreach, media buyers, podcast networks, or external sales teams. Using a podcast host provider like Megaphone can help streamline the campaign setup and management process.
To maximize earnings, podcasters should sell all their advertising inventory through direct sales. When you are unable to do so, programmatic and VAST ads can be used. Learn more about working with these advertising options with our course.
When running programmatic or VAST ads on your podcast, you have control over the type of ads and any exclusions you want to apply. Additionally, you can set a price floor for these ads. In this video, we’ll show how to add these price floors with our preferred podcast hosting platform, Megaphone.
There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in […]
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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