There are two ways to incorporate ads into a podcast: baked-in ads, which are physically edited into episodes, and dynamic ad insertion (DAI), where ads are inserted using DAI technology. The switch from baked-in ads to DAI resulted in a significant increase in podcast revenue.
In this series...
How Dynamic Ad Insertion Helps Podcasters
Formatting New Podcast Episodes for Dynamic Ad Insertion
Creating Ad Markers For Your Podcast Episodes
Podcast Host Providers that Provide Dynamic Ad Insertion
How Podcast Advertisers Benefit from Dynamic Ad Insertion
Creating Direct Sales Ad Campaigns for Podcasts
Working with Podcast Advertisers: Direct Sales
Working with Podcast Advertisers: Programmatic and VAST Ads
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