Your podcast’s ability to run dynamic ads depends on your podcast host provider. It’s important to choose a provider that supports dynamic ad insertion effectively. In this part of the course, we’ll give you some tips on what you need to consider when choosing your podcast host provider.
Dynamic ad insertion (DAI) benefits podcasters who want to monetize, but there’s also so many advantages for advertisers. Understanding these benefits are important when you’re pitching to brands.
In this video, we’ll explain direct sales and how they differ from programmatic ads and direct sales. The process of setting up an ad campaign will vary depending on your podcast host provider and whether or not you’re working with a network.
You can secure direct sales deals through various channels such as brand outreach, media buyers, podcast networks, or external sales teams. Using a podcast host provider like Megaphone can help streamline the campaign setup and management process.
To maximize earnings, podcasters should sell all their advertising inventory through direct sales. When you are unable to do so, programmatic and VAST ads can be used. Learn more about working with these advertising options with our course.
It’s important to establish clear payment policies and be patient throughout the process. The process and timing of getting paid when working with advertisers for your podcast can vary whether you’re working directly with an advertiser or through an ad agency.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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