With email marketing, you create a direct line of communication with your listeners, a personal space where you can share updates, exclusive content, and valuable insights. It completely bypasses the noise and distractions of social media algorithms allowing you to reach your audience with precision and engage them on a more personal level. The personal […]
If you invite special guests or experts to be on your podcast, it’s a good idea to encourage them to promote their episode once it’s released- but DON’T make it mandatory. That’s just mean (and selfish). If you really want your guests to promote, here are some strategies that really help.
If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.
You have a podcast that promotes your business- fantastic! Now, it’s time to spread your message even further by being a guest on other people’s podcasts. And having experience creating your own show gives you a huge advantage because you know the drill. You already have a good idea of what the podcaster wants because you’ve been in their shoes. And you’ve got the resume tape to prove it. Today we’re talking about what you should do to become an amazing podcast guest.
While memberships and subscriptions are a great way to monetize your podcast, it’s not their only purpose. It’s about connecting with your audience, rewarding their loyalty, and offering them something unique. By providing exclusive content, bonus episodes, and personalized perks, you can create a sense of belonging that keeps your listeners engaged. So, here are […]
The fastest (and least expensive) way to grow your podcast audience is to cross-promote with other podcasts. It takes a little bit of grit, but it only makes sense to appeal to people who are already listening to podcasts. In this video, I’ll explain what elements need to be included in your podcast promo and the best ways to connect with other podcasts for a promo swap!
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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