Podcasting is a difficult endeavor that requires time, dedication, talent, and technical skills to produce a high-quality podcast. Growing a solid podcast following is difficult enough, but what happens when you need the technical capabilities to switch podcast hosts?
When you have something to say, whether you are a business mogul or a sports fan, podcasts offer your listeners a direct line of communication. And now, creating professional, exciting podcasts is possible without a small fortune’s worth of equipment and recording time.
Keeping in constant contact with your audience while giving them a consistent stream of entertaining content can take a significant amount of time. But, you can reduce your workload while still giving your audience a fresh stream of content by repurposing your podcast content. Repurposing your content can also help you reach new audiences on different platforms that you can turn into full-blown fans.
Scripts provide significant value in recording and production, as they give the performer a detailed progression for how to convey a thought or idea. While your favorite podcast might seem unscripted, even the largest podcasts use a script or outline for at least portions of their shows. A script can leave room for improvisation to make the show feel more conversational.
Even though podcasting is still a relatively new medium, there is already a profusion of conventional thinking in advertising within podcasts. This conventional thinking of how to advertise within a podcast stems from best practices within similar advertising mediums such as blog posts and talk shows. However, podcasting is a different platform with a different audience, so we must keep experimenting to find more effective podcast advertising tactics.
As recently as a few years ago, podcasts and other audio material were not considered SEO assets. Influencers primarily used podcasting to expand their audience, promote knowledge, and connect with other professionals in the field. This all changed in 2019 when Google confirmed podcasts would be indexed. In this article, we’ll be discussing why SEO is becoming essential for finding success in your podcast and 6 SEO best practices.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
If you found us through Kajabi University, come get your freebies!
