Podcast Promotion

Podcaster Training

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6 Tips for Rebranding Your Podcast

Now, turn that mirror around and let your listeners have a peek. They’re the heart and soul of your show, right? So, catch up with them. Send out a survey, strike up a convo on social media, or sift through those reviews. Their two cents can make your rebrand worth millions. Here’s a pro tip: […]

Should You Run a Giveaway for Your Podcast?

Connecting with your audience is the cornerstone of growth and success in the podcasting industry. A giveaway can help you deepen your audience connection by adding an extra layer of excitement for your current fans while drawing in a fresh crowd of new listeners. But, is it the right move for your podcast? What Does […]

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3 Tips for Sticking to a Consistent Release Schedule

Consistency keeps your listeners eager and waiting for each new episode like it’s the latest binge-worthy TV show. But let’s be real, hitting that publish button on schedule can sometimes feel impossible. Whether you just weren’t feeling it that week or something else took your attention, sticking to a consistent release schedule is a real […]

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How to Create Merch for Your Podcast

Creating merch for your podcast can feel overwhelming at first. There’s a lot to consider—from understanding your audience and designing items they’ll love, to finding a manufacturer and creating an online store. But don’t worry, we’re here to guide you through each step of the process. Step #1: Understand Your Audience Before you dive headfirst […]

Joining the Podcasting Community: How to Network with Other Podcasters

Like most creative careers, podcasters rely on connections. While you might be a solo act when it comes to recording your show, remember that you’re part of a vibrant, diverse, and supportive community of podcasters. Joining the podcasting community opens up new opportunities for your podcasting career. But, where do you find podcasting communities to […]

Top 4 Websites to Find Podcasts You Can Cross-Promote With

Cross-promoting your podcast is one of the most effective strategies to grow your audience. It’s a simple concept—collaborating with other podcasters to promote each other’s shows—but it can yield significant results. In this article, we’ll delve into four online resources that you can use to create your first successful cross-promotion campaign. Curious Minds Cross Promotion […]

Where Can You Find Potential Guests for Your Podcast?

Bringing guests onto your podcast not only brings their expertise to the conversation. They also diversify your content, expand your reach, and enhance your podcast’s credibility. But, finding the right guests can be a challenging process riddled with scheduling conflicts and last-minute cancellations. To make this process easier, you can use online platforms specifically created […]

What is the Difference Between Podcast Streams and Downloads?

While it can seem like streams and downloads refer to the same thing, someone listening to your podcast. But, there’s a stark difference between how podcasting platforms count a stream compared to a download. So, let’s start with the basics. Streams are the number of listeners who play a podcast directly from an app or […]

Creating Your One-Sheet Media Kit for Your Podcast

Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.

Should You Start Uploading Your Podcast to YouTube?

While audio-only platforms have traditionally been the go-to for podcast consumption, an unexpected contender has emerged as the new hot spot for podcasters: YouTube. With a staggering 24.2% of podcast listeners now using YouTube, it has claimed its crown as the largest platform for podcasts. So, should you start uploading your podcast to YouTube and […]

Podcast Websites and Social Media

Do you really need a website for your podcast? What if your business already has a website? And what’s the deal with social media? Are people really interested in hearing about your podcast while they’re scrolling through their cat memes?

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Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

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