Like most creative careers, podcasters rely on connections. While you might be a solo act when it comes to recording your show, remember that you’re part of a vibrant, diverse, and supportive community of podcasters. Joining the podcasting community opens up new opportunities for your podcasting career. But, where do you find podcasting communities to […]
Podcast Production / Podcast Promotion
With so many social media platforms out there, how do you choose where to focus your social media marketing efforts? Well, the latest data suggests Instagram Reels offer a way to reach a massive audience even with a low follower count. But, where do you start? How do you navigate the new world of Instagram […]
Cross-promoting your podcast is one of the most effective strategies to grow your audience. It’s a simple concept—collaborating with other podcasters to promote each other’s shows—but it can yield significant results. In this article, we’ll delve into four online resources that you can use to create your first successful cross-promotion campaign. Curious Minds Cross Promotion […]
Bringing guests onto your podcast not only brings their expertise to the conversation. They also diversify your content, expand your reach, and enhance your podcast’s credibility. But, finding the right guests can be a challenging process riddled with scheduling conflicts and last-minute cancellations. To make this process easier, you can use online platforms specifically created […]
Podcast Production / Podcast Promotion
As a podcaster, one of your main goals is to grow your audience and engage your listeners naturally. That’s where cross-promotion can help. Cross-promotion is a cooperative marketing strategy where two or more podcasts promote each other to their respective audiences. This makes it a natural way to expose your content to a new audience […]
Podcast Production / Podcast Promotion
Audiograms are more than just audio clips. They’re audio files transformed into dynamic, shareable video content, adding a visual dimension to your podcasts. In a digital landscape where visual content often gets more attention, audiograms offer a unique way for your podcast to cut through the noise. By creating an audiogram, you’re not only sharing […]
While it can seem like streams and downloads refer to the same thing, someone listening to your podcast. But, there’s a stark difference between how podcasting platforms count a stream compared to a download. So, let’s start with the basics. Streams are the number of listeners who play a podcast directly from an app or […]
Launching a podcast requires more than just purchasing recording equipment and hitting publish on your first episode. To stand out in the crowded podcasting space, having a strong brand identity is crucial. But, creating a strong brand identity is not an easy task. So, here are five assets you need to develop a strong brand […]
Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.
While audio-only platforms have traditionally been the go-to for podcast consumption, an unexpected contender has emerged as the new hot spot for podcasters: YouTube. With a staggering 24.2% of podcast listeners now using YouTube, it has claimed its crown as the largest platform for podcasts. So, should you start uploading your podcast to YouTube and […]
Do you really need a website for your podcast? What if your business already has a website? And what’s the deal with social media? Are people really interested in hearing about your podcast while they’re scrolling through their cat memes?
If you’re going to promote your podcast through advertising- how do you know what type of advertising to choose? What about local ads versus national ads? I’ll show how to make the most of your local podcast, and how you can use online ads to really target your demographic.
With email marketing, you create a direct line of communication with your listeners, a personal space where you can share updates, exclusive content, and valuable insights. It completely bypasses the noise and distractions of social media algorithms allowing you to reach your audience with precision and engage them on a more personal level. The personal […]
If you invite special guests or experts to be on your podcast, it’s a good idea to encourage them to promote their episode once it’s released- but DON’T make it mandatory. That’s just mean (and selfish). If you really want your guests to promote, here are some strategies that really help.
If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.
The fastest (and least expensive) way to grow your podcast audience is to cross-promote with other podcasts. It takes a little bit of grit, but it only makes sense to appeal to people who are already listening to podcasts. In this video, I’ll explain what elements need to be included in your podcast promo and the best ways to connect with other podcasts for a promo swap!
You now have an amazing podcast, but how do you tell the world about it? The first step is to distribute your podcast to as many websites and apps as possible. In this video, I share the most popular places where you need to distribute your RSS feed so you can grow your audience quickly. There are three directories where 90% of podcasts are consumed, so submit to those first.
As a podcaster, you tend to focus on one-way conversations with your audience. You can break past this one-way conversation and connect with your audience on a deeper level by hosting a live event. Hosting a live event is like stepping out from behind the microphone and onto the stage. During the event, you can engage with your listeners face-to-face, offer them a one-of-a-kind experience, and even make some money in the process. So, here’s how to successfully host a live event for your podcast.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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