Podcast Promotion

Podcaster Training

What is the Difference Between Podcast Streams and Downloads?

While it can seem like streams and downloads refer to the same thing, someone listening to your podcast. But, there’s a stark difference between how podcasting platforms count a stream compared to a download. So, let’s start with the basics. Streams are the number of listeners who play a podcast directly from an app or […]

Creating Your One-Sheet Media Kit for Your Podcast

Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.

Should You Start Uploading Your Podcast to YouTube?

While audio-only platforms have traditionally been the go-to for podcast consumption, an unexpected contender has emerged as the new hot spot for podcasters: YouTube. With a staggering 24.2% of podcast listeners now using YouTube, it has claimed its crown as the largest platform for podcasts. So, should you start uploading your podcast to YouTube and […]

Podcast Websites and Social Media

Do you really need a website for your podcast? What if your business already has a website? And what’s the deal with social media? Are people really interested in hearing about your podcast while they’re scrolling through their cat memes?

Promoting Your Podcast through Ads

If you’re going to promote your podcast through advertising- how do you know what type of advertising to choose? What about local ads versus national ads? I’ll show how to make the most of your local podcast, and how you can use online ads to really target your demographic.

A Quick Guide to Email Marketing for Your Podcast

With email marketing, you create a direct line of communication with your listeners, a personal space where you can share updates, exclusive content, and valuable insights. It completely bypasses the noise and distractions of social media algorithms allowing you to reach your audience with precision and engage them on a more personal level. The personal […]

Encouraging Guests to Promote Your Podcast

If you invite special guests or experts to be on your podcast, it’s a good idea to encourage them to promote their episode once it’s released- but DON’T make it mandatory. That’s just mean (and selfish). If you really want your guests to promote, here are some strategies that really help.

Pitch Yourself As a Podcast Guest

If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.

Podcast Promos and Cross-Promotion

The fastest (and least expensive) way to grow your podcast audience is to cross-promote with other podcasts. It takes a little bit of grit, but it only makes sense to appeal to people who are already listening to podcasts. In this video, I’ll explain what elements need to be included in your podcast promo and the best ways to connect with other podcasts for a promo swap!

Podcast Distribution Websites and Apps

You now have an amazing podcast, but how do you tell the world about it? The first step is to distribute your podcast to as many websites and apps as possible. In this video, I share the most popular places where you need to distribute your RSS feed so you can grow your audience quickly. There are three directories where 90% of podcasts are consumed, so submit to those first.

How to Successfully Host a Live Event for Your Podcast

As a podcaster, you tend to focus on one-way conversations with your audience. You can break past this one-way conversation and connect with your audience on a deeper level by hosting a live event. Hosting a live event is like stepping out from behind the microphone and onto the stage. During the event, you can engage with your listeners face-to-face, offer them a one-of-a-kind experience, and even make some money in the process. So, here’s how to successfully host a live event for your podcast.

Do You Need a Website for Your Podcast?

Whether you’re a seasoned pro or just starting, you know that creating a podcast is only half the battle. With so many podcasts vying for attention, it’s essential to find ways to stand out and build a dedicated audience. That’s where having a website for your podcast can come in handy. A website gives you a powerful tool for establishing your online presence, engaging with listeners, and growing your community.

Do You Need a Promo For Your Podcast?

When it comes to growing your podcast audience and increasing engagement, you need to find ways of standing out from the crowd. A podcast promo can help. These short ads can attract new listeners and establish your brand. So, let’s explore the possibilities of podcast promos and learn how to use them to take your podcast to new heights!

6 Steps to Transfer Your Podcast RSS Feed

At some point in your podcast journey, you may decide you want to change podcast host providers. Your podcast host provider is where you publish your podcast, so the idea of switching providers may be a little bit scary. The good news is this is a simple process that can be done without losing your podcast audience.

Producing Podcast Promos

Promos are a great way to get people interested in your podcast. The idea is to give them a snapshot of what your show is about so they can decide whether or not it’s a good fit for them. You can also use exchange promos with other podcasts that share a similar demographic.

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Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

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