Know Where to Put Your Keywords
It would be nice if every podcast had a robust marketing budget to help get the word out about their show. But the reality is, most don’t. Yeah, you can promote to your client list and share some stuff on social. But you really want podcast audiences to know about your content, and that’s where SEO, search engine optimization, matters. So how do you make your podcast appear in the search results?
After today’s episode, you’ll learn…
- Three places to be mindful of keywords when uploading new episodes.
- How episode transcripts can help your podcast’s SEO.
- The importance of having a website for your podcast
- Click here for my Otter.ai
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Episode Transcript
0:01
It would be nice if every podcast had a robust marketing budget to help get the word out about their show. But the reality is, most don’t. Yeah, you can promote to your client list and share some cool stuff on social. But you really want podcast audiences to know about your content. And that’s where SEO, search engine optimization, matters. So how do you make your podcast appear in the search results? That’s what we’re talking about today. Hit it, radio man! Podcast your business.
0:38
Hey, hey, welcome to Podcast Your Business. I’m Sunny Gault. I’m a podcast coach and mentor who’s been podcasting for 17 years. I’m also the founder and CEO of Independent Podcast Network. And I am here to help you create amazing podcasts for your business. Now, I just got back from Podcast Movement. And I’m...