It’s a new year. It is a time when many people start new podcasts– and experienced podcasters think about what they want for their shows in the year ahead. Regardless of the decisions you make, we all want the same thing…. to have a successful podcast. But., what does that even mean? How do you know if you’ve had success with your podcast? And if you haven’t felt successful, how do you change that around in this new year?
As your podcast starts to grow, you may be thinking about working with podcast advertising agencies to help you connect with brands. Working with agencies can definitely put you in front of brands, but how does this impact your bottom line? And what are some other things you should consider before you sign on the dotted line? Today we’ve got some great tips for working with podcast advertising agencies.
If you want listeners to keep coming back and listening to your show, then you need to have a solid episode format. This is the structure for your podcast, and it’s something most people are subconsciously looking for when they’re listening to your show. If you don’t have it, they may stop listening and they may not even know why. Having that structure helps guide your audience through the show so they know what to expect. So, what are the main components of a typical podcast episode, and where do you have some wiggle room so you can still be creative? Today we’re talking about creating a structure or format for your podcast episodes.
Promoting your podcast is important. But for many of us, it’s not a priority. After all, you’ve poured your heart and soul into the content. Shouldn’t the promotion be someone else’s job? Luckily, you just got a random email from someone claiming they can get your podcast to the top of the charts! But is that possible? Can people legitimately promote your show and get you real results? Or are they all just one big scam?
2.2 billion dollars. That’s how much money is expected to be spent on podcast advertising this year, in 2023. And if you’re listening to this episode, you’re probably expecting or hoping that a portion of that money makes it into your own pocket. Creating a great podcast ad is one thing, but figuring out where to put it in your podcast, that could make or break an advertising campaign. Today we’re demystifying the world of mid-rolls, pre-rolls, and post-rolls.
Podcasting can sometimes feel like a lonely sport. Right now, I’m by myself, sitting behind a microphone, recording in my garage. I’m picturing you, the audience, but I can’t see you or interact with you. That’s why having a podcast community is so important! It takes some extra work, but in the end, you’ll have grown your audience, gained some insight, and perhaps even made a few friends.
Before you commit to this whole “podcasting thing”, it’s a good idea to really think about the financial risks. You need to know what to expect so you don’t get in over your head financially. That will probably be the death of your podcast and it could also cause all sorts of other problems. So, what exactly are you committing to money-wise with a podcast? And what can you do to mitigate those risks?
How long should your podcast episodes be? This is a question I get asked a lot. And it’s a difficult question to answer because there is NO right answer. There is no one-size-fits-all recommendation for podcast length. But there are some factors to consider. On today’s episode, we’ll review some current podcast-length stats and discuss other things that may lead you to stray from the norm.
So, you’re thinking about creating some swag for your show— also known as podcast merch. Lots of creators do this, whether you’re a podcaster, Youtuber, gamer, or some other form of content creation. But is creating merch a smart move for you? What should you consider? And is it honestly worth the effort it takes to do it right? Today we’re talking about creating merch for your podcast.
Working with advertisers is the most common way to make money with your podcast. And if that’s something you want to do, then it’s important to start planning as early as possible. Even if you’re show isn’t ready for advertisers yet— there are still some things you can do to make your podcast more attractive to advertisers, so you’ll be ready when the time comes.
Your company is suddenly hit with a PR crisis. You’ve got to get information out to the public, and fast. And you need to make a good impression or things will start to get ugly. Podcasts are great a tool to help you do this quickly and effectively. Even if you don’t have your own podcast, you can still make a positive impact on other people’s shows. So, how do you do this? And what makes podcasting so powerful in this situation? Today we’re exploring how podcasts can help you manage your worst PR nightmares.
You just finished creating an amazing episode for your podcast- and now it’s time to tell the world about it. You could just grab a link and post it, but is that enough to make people click for more? Audiograms are one way of sharing a clip from your podcast with others. But, is it worth it? What does it take to create an audiogram and will it actually work for your podcast?
The term “artificial intelligence” may seem a little sci-fi, but AI is probably powering many of the tools you use on a daily basis. It can also help you create your podcast episodes- whether you need ideas for topics, you’re editing your episodes, or you’re promoting them to your audience. How much AI you use is completely up to you. Today we’re discussing the pros and cons as well as some programs you can check out.
Podcasting can sometimes feel like a very lonely sport. Attending podcast conventions and events is a great way to get out from behind your microphone and interact with podcasters all over the world! Some events also have different vendors so you can meet the people behind the products you may be using to produce your show. Most of these events cost money, so how do you make the most out of your experience should you attend? My friend and fellow podcaster, Shā Sparks, is an amazing connector! She joins us and shares her mindset when going to these events!
Podcast guests are a great way to engage listeners, provide different viewpoints, and help more people find your show. But if you want your guests to have a good experience, then you need to be organized, and you need to provide clear instructions and expectations for your recording. And it all starts with your initial outreach to them. Today I’m sharing my personal dos and don’ts of scheduling podcast guests.
Picture this. You order something on Amazon, which is supposed to arrive on a certain day at a certain time. So, you wait patiently. But then the day comes and your package is nowhere to be found. It’s a bit of a bummer isn’t it? That’s how podcast listeners feel when you don’t release your episodes consistently. And if you disappoint them too many times, they may start shopping elsewhere. Publishing your episodes consistently isn’t just good for your listeners, but advertisers expect it as well. On today’s episode, we’ve got some great tips to help keep your podcast on track.
Successful podcasts have strong podcast hosts. They engage the audience, interact with potential guests, and lead everyone through the episode. One could say your podcast host is the backbone of your podcast. If listeners don’t like your host, they probably aren’t going to stay around for long. So, picking the right podcast host, or co-host is a really big deal. And today we’re going to discuss how to find great podcast hosts… and how to keep them.
You’ve been investing time and energy into your show… and now it’s time to make some money for all your hard work. Most podcasters automatically think about working with advertisers and creating commercial spots for their podcasts. You could do that, but you could also focus more on getting sponsors for your podcast. So, what’s the difference between sponsors and advertisers and how do you know what’s best for your show?
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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