Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.
If you’re serious about getting the word out about your podcast- then you need to create a media kit. If you do it right, your media kit can make a great first impression of your podcast. It can help you get amazing guests on your show and can even do some of the selling for you if you’re looking for advertisers. But you need to include the right information, and you don’t want to overdo it. So, let’s talk about what to include in your podcast media kit.
What are your options when working with advertisers? Should you try to pitch advertisers directly? Perhaps try affiliate ads? What about going through an ad agency that can help sell ads for your podcast? How do you know which option is best for you? And how do you reach out to these advertisers? I’ll also explain exactly what to expect when it comes to creating and inserting ads into your episodes.
Podcasting has exploded into one of the most popular on-demand media formats. But producing a high-quality show requires significant time across tasks like recording, editing, transcription, and promotion. Fortunately, artificial intelligence (AI) tools have emerged to optimize major podcasting workflows. Leveraging these technologies can massively improve your productivity. So, this article covers 4 ways AI […]
Let your guest know in advance what will happen during their podcast recording. We recommend modifying these Google Doc templates and sending them to your guest shortly after they book their recording date.
Finding guests for your podcast may seem a bit overwhelming at first- especially if you’re just getting started with a new podcast. But, as you’ll discover in today’s episode, finding great guests isn’t just about having large download numbers. It’s really more about knowing where to look, how to impress them, and how to create a great podcasting experience so they share it with others. Today we’ll discuss some of my top tips for finding the best podcast guests.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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