Podcast Your Business

Podcaster Training

Podcast Microphones: What Should You Be Looking For?

The most important piece of equipment you need for your podcast is a microphone. But don’t stress out. There are tons of microphones to choose from- in fact, it’s hard to weed through all the options to find the one that will work best for you. So, that’s what we’re going to focus on today. Not only will we talk about microphones, but we’re going to use different microphones in today’s episode, so you can hear the difference.

Measuring Your Podcast Stats and Analytics

Even if you’re not a numbers person, knowing your podcast stats and analytics is an important step in your production process. If you know who is listening and what they’re listening to then you can create more content that they like and potentially grow your podcast audience. And if you’re planning to work with partners or advertisers, they’ll also want to know how many people are listening and how often. So, how do you know which metrics to track and how often?

How to Make Your Podcast Guests Happy

If you have an interview-based show, you’re going to need to schedule and record with guests. Not only is it important to pick the right guests for your topic and your audience, but there are certain things you should do to simplify the process and make them feel as comfortable as possible. These are unwritten rules, but they make a world of difference. Today we’re talking about how to make your podcast guests happy

How to Promote Your Business Within Your Podcast

You’ve created a podcast for your business. Great! You’re one step further in accomplishing the podcasting goals you’ve set for yourself.  But you don’t want your podcast to be one giant infomercial, right? So, how do you naturally promote yourself without sounding too “salesy” or annoying?  Today we’re talking about strategies for promoting your business within your podcast.

Podcast Artwork That Really Works!

Picture this. You’re on your favorite podcast app, scrolling through all the possible shows. As you scroll, what are you looking at? You’re looking at the image associated with each podcast, which in the podcasting world is called “podcast artwork”. They say you can’t judge a book by its cover, but that’s exactly what people are doing every day with podcasts. Let’s talk about podcast artwork that really works.

Tips for Switching Your Podcast Host Provider

If you’re going to podcast, you’ll need to pick a podcast host provider which is basically the home for all your podcast episodes. And at some point, you may want to switch providers. Which can seem a bit scary. But don’t worry, this can easily be done without losing your audience. Today we’ll talk about my top tip for switching podcast host providers.

What Are Your Podcast Goals?

All podcasters should have goals for their show. Goal setting should start even before you commit to starting a podcast- because you need to make sure that podcasting is the best way to achieve those goals. If you decide to podcast, setting both short and long-term goals will help you monitor your progress and ensure you’re spending your time and energy wisely.

Creating Your Podcast Team

Having a podcast team not only lightens the load, but it also makes podcasting more fun. So, what team members do you really need? How can they help? And who should you bring on first, and why?

Creating a Promo For Your Podcast

If you haven’t created a promo for your podcast, then you’re missing out on some great opportunities to grow your show.  But what should be included in your promo? How long should it be? And how can you use it to grow your audience?

Should You Have An Audio Or Video Podcast?

Video seems to be all the rage today. And a lot of podcasters are being encouraged to record video as well. But is video best for your podcast? How are audio and video podcasts different? What are some of the things you should consider? Because this is not a one size fits all situation. Today we’re discussing whether or not you should have an audio or video podcast.

Get Your Podcast on Apple, Spotify, and Google

You can have the most amazing podcast in the world, but if no one knows about it, you’re probably not going to achieve your goals. Distribution of your podcast is super important. Today we’re talking about how to get your podcast on Apple, Spotify, and Google as well as some of the smaller distribution sites. 

Understanding Your Audience For Your Podcast

We create episodes and we release them to the world- but who are you actually talking to? You’d be amazed at how many podcasters really haven’t thought about it this question. Not only do you want listeners, but you want the right listeners. And that starts with you- because you’re creating the content.


Ways to Spice Up Your Podcast with Music

Music is the glue that holds your podcast together. Do it wrong, or fail to use music at all, and your audience may feel like something is off- even if they can’t quite put their finger on what it is. Personally, I believe music is a must for your podcast. So, let’s talk about ways you can spice things up.


Should You Hire a Podcast Editor?

Based on my experience, it’s the biggest thing holding most people back from podcasting.  If you don’t love to edit, then it’s kind of a pain, even if you have a really simple recording set-up with only a couple of tracks.  But what happens when there’s an issue with your audio? A faint hum in your audio line, or a guest whose favorite word seems to be “um”.  Should you tackle the editing beast by yourself, or hire a podcast editor?


Does Your Podcast Need a Website?

Get a home base for your podcast You’ve got your podcast, great! Now, where do you put it? Sure, you’ll submit to major distribution sites like Apple Podcasts, Spotify, and Google Podcasts, but don’t you need a website as well? A place where you can put extra content and perhaps even start ranking for popular […]


How to Discover and Research New Podcasts

If you’re thinking about starting a podcast, one of the first things you should do is RESEARCH. How do you find these great podcasts, and what questions should you be asking yourself to make sure you have all the information you need? Today we’re talking all about how to discover and research new podcasts.

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Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!

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