Your podcast isn’t just a podcast. It’s also a blog post, a YouTube short, and a meme just waiting to be found. How on earth do you make this work? You make it work by making it worth your while. In today’s episode, we’ll discuss how to make your podcast content work in multiple ways.
make your podcast ads memorable You’re listening to your favorite podcast, and then boom, all of a sudden you’re hit with a podcast ad. Most of us “put up” with ads because we want to support the shows we’re listening to… but I think there’s a better way. What if ads were actually entertaining? You […]
It would be nice if every podcast had a robust marketing budget to help get the word out about their show. But the reality is, most don’t. Yeah, you can promote to your client list and share some stuff on social. But you really want podcast audiences to know about your content, and that’s where SEO, search engine optimization, matters. So how do you make your podcast appear in the search results?
Most podcast experts, including myself, will tell you it’s really important to release content on a regular basis. And that’s true! When you’re consistent, you show people you’re serious about your podcast. But is it ever ok to re-release podcast episodes? Is it taboo for podcasts?
Whenever you’re presenting content, it’s a good idea to be prepared, right? Even if you know your topic really well, your environment may be different, you may be speaking to a different audience. Well, creating content for your podcast is no different. You are the expert and you’re representing your business.
If you have a podcast, you need a podcast host provider. And not all providers are created equal. The provider you start with may be exactly what you need in the beginning… but you may need to swap podcast host providers as the needs of your podcast change. So, how do you make this switch as seamless as possible? And what are some common mistakes podcasters make during this transition?
One of the really cool things about podcasting is the ability to record with anyone, anywhere. If the last two years have taught us anything, it’s the importance of being able to connect with each other- regardless of where you’re at on the planet. And to do that, you need to record your podcast remotely.
Improve the Effectiveness of Your Podcast Recordings As a business owner, there are two things I’m always trying to save..TIME and MONEY. Time because it’s precious, you can’t get any more of it. And money because that’s what makes the world go round. In podcasting, one way to save time and money is by bulk-recording […]
Most businesses have a budget – something you reflect on throughout the year to make sure your business stays “in the black”. It’s essential, right? Your podcast needs a budget as well. And you don’t have to break the bank. But some things you don’t want to skimp out on. Today you’ll learn how to start your podcast for $250 or less.
Sometimes in business, you have one of those magical moments. I call them “lightbulb moments”. You’re plugging away at something and then BOOM, the light comes on. You’ve figured something out. This is how I felt when I first started making money with my podcasts.
You’re thinking about starting a podcast. Why should you seriously consider starting a podcast for your business? How will your business benefit- because make no mistake THAT is your bottom line.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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