There are two ways to run ads or promos in your podcast: dynamic ad insertion (DAI) or baked-in ads. Let’s break down why we feel dynamic ad insertion is the best option for both podcasters and advertisers.
Listening to a podcast is very personal. Usually, people are wearing headphones or earbuds and it can sound like you’re talking directly to the person- which is pretty cool. So, it’s important to know who you’re talking to. Creating an audience avatar will help you define exactly who that person is.
Your artwork is crucial to the overall success of your podcast. It’s the equivalent of a book cover for a book. Everyone says “Don’t judge a book by its cover”, and yet most people still do. It’s the same thing with podcasts. This handout shows some examples of really great eye-catching artwork, as well as artwork that could use some tweaks to really make it work. Notice the difference. It’s big.
If you are planning to work with advertisers, then you need to know the difference between dynamic ad insertion and baked-in ads. It really just depends on your technology and goals for your show. Here’s a breakdown of both options so you can make a decision on what’s best for your podcast.
Podcasts are a great way to grow your business- whether you’re a business owner doing everything on your own, or you have a marketing team to help you. In this handout, we discuss five main ways your can grow your business through the power of podcasts!
As you’re planning your podcast, you’ll need to make lots of decisions. We’ve created this podcast plan so you can write down some of these key decisions so you have everything in the right place when you need it.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
If you found us through Kajabi University, come get your freebies!
