You won’t always get an opportunity to pitch people in person, so creating a media kit or one sheet is a great way to tell others about your podcast In this video, I’ll share some of the basic information that should be included in these documents.
Each year podcasts continue to grow in popularity with no signs of this trend stopping. Alongside this meteoric growth, podcasters have more opportunities to turn their passion into a profitable venture through sponsorships. Actively seeking out these sponsorships puts you in control of the profitability of your podcast. But, this requires writing podcast sponsorship proposals […]
While memberships and subscriptions are a great way to monetize your podcast, it’s not their only purpose. It’s about connecting with your audience, rewarding their loyalty, and offering them something unique. By providing exclusive content, bonus episodes, and personalized perks, you can create a sense of belonging that keeps your listeners engaged. So, here are […]
When working with advertisers, it’s crucial to be aware of your available ad spots in podcast episodes. Utilizing different features on your podcast host provider can help you manage ad inventory effectively. We’ll show you how!
Dynamic ad insertion (DAI) benefits podcasters who want to monetize, but there’s also so many advantages for advertisers. Understanding these benefits are important when you’re pitching to brands.
There are two ways to incorporate ads into a podcast: baked-in ads, which are physically edited into episodes, and dynamic ad insertion (DAI), where ads are inserted using DAI technology. The switch from baked-in ads to DAI resulted in a significant increase in podcast revenue.
It’s important to establish clear payment policies and be patient throughout the process. The process and timing of getting paid when working with advertisers for your podcast can vary whether you’re working directly with an advertiser or through an ad agency.
There are three types of podcast ads: pre-roll, mid-roll, and post-roll, each with different lengths and placement. Writing and recording successful podcast ads involve relating to your audience, providing information about the product or service, sharing your opinion, and including a clear call-to-action. It’s crucial to be authentic, follow advertiser instructions, and maintain consistency in […]
When running programmatic or VAST ads on your podcast, you have control over the type of ads and any exclusions you want to apply. Additionally, you can set a price floor for these ads. In this video, we’ll show how to add these price floors with our preferred podcast hosting platform, Megaphone.
To maximize earnings, podcasters should sell all their advertising inventory through direct sales. When you are unable to do so, programmatic and VAST ads can be used. Learn more about working with these advertising options with our course.
In this video, we’ll explain direct sales and how they differ from programmatic ads and direct sales. The process of setting up an ad campaign will vary depending on your podcast host provider and whether or not you’re working with a network.
You can secure direct sales deals through various channels such as brand outreach, media buyers, podcast networks, or external sales teams. Using a podcast host provider like Megaphone can help streamline the campaign setup and management process.
Your podcast’s ability to run dynamic ads depends on your podcast host provider. It’s important to choose a provider that supports dynamic ad insertion effectively. In this part of the course, we’ll give you some tips on what you need to consider when choosing your podcast host provider.
Dynamic Ad Insertion (DAI) can see like a lot of work! It requires strategy and thought. Consistency across all your episodes is important, including previously released ones! Check out how to create ad markers to get your show started with DAI!
Most podcasters are unaware of Dynamic Ad Insertion (DAI) when they launch their podcast, resulting in episodes that aren’t formatted for dynamic ads. We’re here to help! Check out this video and learn how to format new episodes for dynamic ads, the importance of seamless transitions and the strategic placement of ad markers in your […]
Dynamic ad insertion (DAI) technology offers several benefits to podcasters. It can be used to advertise across an entire podcast library, allows ads to be inserted in all episodes, provides ad flexibility and enables targeted ad placement.
With millions of podcasts available today, it’s essential to find ways of standing out from the crowd to grow your audience. Paid advertising can help you stand out as most podcasters aim to keep costs as low as possible. By strategically investing in paid advertising, you can reach a wider audience, increase your podcast’s visibility, and accelerate your growth.
Ready to sell ads for your podcast? To make things official, you’ll need to create a campaign order that outlines the agreed-upon advertising, dates, and rates. This helps manage expectations for both the podcast and the advertiser.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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