Podcasting has grown at an incredible pace, with over 5 million podcasts and more than 70 million episodes available across platforms like Apple Podcasts and Spotify. While this boom has created exciting opportunities, it has also made competition fiercer than ever. Listeners today have endless options, and they’re selective about what they tune into. If […]
Many podcasters assume that growth requires expensive microphones, professional studios, or massive marketing budgets, but the truth is, small, strategic improvements can make a huge difference—without breaking the bank. In this guide, we’ll cover six practical, low-cost ways to improve your podcast’s quality, reach, and engagement. Refine Your Episode Structure A well-structured podcast isn’t just […]
Creativity is a journey filled with highs and lows. Whether you’re a podcaster, writer, artist, or entrepreneur, staying motivated and inspired is essential to producing your best work. But let’s face it—creative ruts, self-doubt, and burnout are inevitable. Podcasts offer a unique way to fuel your creativity, gain fresh perspectives, and stay connected to the […]
It’s a new year. It is a time when many people start new podcasts– and experienced podcasters think about what they want for their shows in the year ahead. Regardless of the decisions you make, we all want the same thing…. to have a successful podcast. But., what does that even mean? How do you know if you’ve had success with your podcast? And if you haven’t felt successful, how do you change that around in this new year?
As your podcast starts to grow, you may be thinking about working with podcast advertising agencies to help you connect with brands. Working with agencies can definitely put you in front of brands, but how does this impact your bottom line? And what are some other things you should consider before you sign on the dotted line? Today we’ve got some great tips for working with podcast advertising agencies.
If you want listeners to keep coming back and listening to your show, then you need to have a solid episode format. This is the structure for your podcast, and it’s something most people are subconsciously looking for when they’re listening to your show. If you don’t have it, they may stop listening and they may not even know why. Having that structure helps guide your audience through the show so they know what to expect. So, what are the main components of a typical podcast episode, and where do you have some wiggle room so you can still be creative? Today we’re talking about creating a structure or format for your podcast episodes.
Learn the benefits of dynamic ad insertion and how you can use it to attract more advertisers and dramatically increase your podcast revenue.
Megaphone is our network's preferred podcast host provider. Learn more about this incredible platform and discover how it can help your podcast grow and monetize!
Before you hit that record button, you need to plan for your podcast! Think about your show format and determine what tools you're going to use to bring your podcast to life!
Everything you need to know BEFORE you start your podcast! We'll consider your goals and resources to make sure podcasting is right for you!
Ok, now the fun really begins. It's time to put all your prepping and planning into action. You are now ready to start producing your podcast so you can share it with the world!
Yes, it really is possible to have a profitable podcast! But the trick is planning things out beforehand. Learn how to properly format your episodes and how to attract the right advertisers for your show.
Your episodes have been produced and now it's time share them and grow your audience. Here are some of the best strategies to promote your podcast!
Even if you’re not a numbers person, it’s important to understand your podcast stats. Knowing how many people are listening, where they’re listening and with what device can help you make educated content and marketing decisions. Learn how you can utilize Megaphone’s statistics and reports to improve the success of your podcast.
Let’s say 10 businesses call you today because they want to advertise on your podcast. All of them are interested in running ads for multiple months during different times of the year. How would you figure that out? It’s time to start really understand what inventory you have on your podcast.
The key to really making dynamic ads work for you- is making the best use of all the inventory (ad space) you have available in each of your episodes. If you aren’t running podcast ads to make you money, then you should use that inventory for promotional purposes. Here’s how to schedule and run promos through the Megaphone platform.
Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.
Let your guest know in advance what will happen during their podcast recording. We recommend modifying these Google Doc templates and sending them to your guest shortly after they book their recording date.
If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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