Launching a podcast requires more than just purchasing recording equipment and hitting publish on your first episode. To stand out in the crowded podcasting space, having a strong brand identity is crucial. But, creating a strong brand identity is not an easy task. So, here are five assets you need to develop a strong brand […]
Think of your podcast media kit as a resume for your show. It’s basically a snapshot of what someone would need to know about your podcast in order to “invest” in it. That investment could be the time it takes for a guest to record with you, or it could be an important sponsorship deal that helps fund your podcast.
While audio-only platforms have traditionally been the go-to for podcast consumption, an unexpected contender has emerged as the new hot spot for podcasters: YouTube. With a staggering 24.2% of podcast listeners now using YouTube, it has claimed its crown as the largest platform for podcasts. So, should you start uploading your podcast to YouTube and […]
Do you really need a website for your podcast? What if your business already has a website? And what’s the deal with social media? Are people really interested in hearing about your podcast while they’re scrolling through their cat memes?
If you’re going to promote your podcast through advertising- how do you know what type of advertising to choose? What about local ads versus national ads? I’ll show how to make the most of your local podcast, and how you can use online ads to really target your demographic.
With email marketing, you create a direct line of communication with your listeners, a personal space where you can share updates, exclusive content, and valuable insights. It completely bypasses the noise and distractions of social media algorithms allowing you to reach your audience with precision and engage them on a more personal level. The personal […]
If you invite special guests or experts to be on your podcast, it’s a good idea to encourage them to promote their episode once it’s released- but DON’T make it mandatory. That’s just mean (and selfish). If you really want your guests to promote, here are some strategies that really help.
If you want to appear as a guest on other podcasts, you’ll need to do some outreach. Find podcasts with an audience that could directly benefit from the information you’ll be providing. Do your own homework and research each podcast before you decide to contact them and ask to be a guest on their show. When you’re ready, send them your one sheet and a memorable email.
The fastest (and least expensive) way to grow your podcast audience is to cross-promote with other podcasts. It takes a little bit of grit, but it only makes sense to appeal to people who are already listening to podcasts. In this video, I’ll explain what elements need to be included in your podcast promo and the best ways to connect with other podcasts for a promo swap!
You now have an amazing podcast, but how do you tell the world about it? The first step is to distribute your podcast to as many websites and apps as possible. In this video, I share the most popular places where you need to distribute your RSS feed so you can grow your audience quickly. There are three directories where 90% of podcasts are consumed, so submit to those first.
As a podcaster, you tend to focus on one-way conversations with your audience. You can break past this one-way conversation and connect with your audience on a deeper level by hosting a live event. Hosting a live event is like stepping out from behind the microphone and onto the stage. During the event, you can engage with your listeners face-to-face, offer them a one-of-a-kind experience, and even make some money in the process. So, here’s how to successfully host a live event for your podcast.
Whether you’re a seasoned pro or just starting, you know that creating a podcast is only half the battle. With so many podcasts vying for attention, it’s essential to find ways to stand out and build a dedicated audience. That’s where having a website for your podcast can come in handy. A website gives you a powerful tool for establishing your online presence, engaging with listeners, and growing your community.
When it comes to growing your podcast audience and increasing engagement, you need to find ways of standing out from the crowd. A podcast promo can help. These short ads can attract new listeners and establish your brand. So, let’s explore the possibilities of podcast promos and learn how to use them to take your podcast to new heights!
At some point in your podcast journey, you may decide you want to change podcast host providers. Your podcast host provider is where you publish your podcast, so the idea of switching providers may be a little bit scary. The good news is this is a simple process that can be done without losing your podcast audience.
Promos are a great way to get people interested in your podcast. The idea is to give them a snapshot of what your show is about so they can decide whether or not it’s a good fit for them. You can also use exchange promos with other podcasts that share a similar demographic.
Starting a podcast is a great way to share your ideas and connect with like-minded people. But if you want to take your podcast to the next level and reach a wider audience, you’ll need a media kit. It’s like a resume for your podcast, and it’s an essential tool for any podcaster who wants to grow their show.
With the holidays quickly approaching, podcasters of all sizes are looking to take a short or long break. But, for podcasters, taking a few days or weeks off is not as simple as requesting time off from your boss. How can you keep your audience engaged while taking a hiatus without just working throughout your time off? Here are six tips you can use to prepare for your holiday hiatus and ensure your audience is eagerly awaiting your return.
Participating in interviews on other podcast programs is among the most successful ways to boost the size of your audience and increase the number of people exposed to your content. When you become a guest on someone else’s podcast, every person you reach will already be familiar with podcasts since they are listening to them.
Podcast Your Business helps entrepreneurs and small businesses create podcasts that increase revenue and brand awareness. Each week, Sunny provides practical tips and inspirational stories that motivate you to meet your podcasting goals!
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